Founded in 1954, the Burger King® brand is a global quick service hamburger chain known for food quality and value and as the only place guests can get the iconic flame-grilled Whopper® sandwich.

Official brand statement: “Every day, more than 11 million guests visit BURGER KING® restaurants around the world. And they do so because our restaurants are known for serving high-quality, great-tasting, and affordable food. Founded in 1954, BURGER KING® is the second largest fast food hamburger chain in the world.

This $2 Snack Box Deal gets you a full meal that includes 10 chicken nuggets, an order of medium fries, a cheeseburger, and a small soft drink. At most locations, this will only cost $2, as the name suggests, but in areas where menu items are a bit steeper, such as New York City, the Snack Box Deal will come out to $3.

The Restaurant Brands International chain plans to highlight the change with a global advertising campaign that shows a photo of a moldy Whopper, supposedly 28 days old, with text that reads “the beauty of no artificial preservatives.”

Burger King keeps it simple One of Burger King's key drivers is its simple menu. When it does add items to its menu, they are sourced from ingredients already in use. With this strategy, it can attract new customers without alienating existing ones.

The design principles capture the unique characteristics of the Burger King brand: Mouthwatering, Big & Bold, Playfully Irreverent and Proudly True.

Burger King's mission statement focuses on providing consumers with the good best value for money through competitive prices and quality service. The vision statement, which provides a company's road map to a planned future, is closely connected.

After purchasing your first box, you'll then be automatically subscribed to SnackCrate and will receive a different snack box each and every month. Charges recur on the 5th of each month and your snack will be delivered sometime throughout the month after the 5th.

Burger box – ideal as takeaway or delivery packaging for any catering or food truck. Burger packagings are durable and solidly made. The rigid cardboard construction is a perfect thermal insulation for the dish.

Burger King's branding strategy focuses on highlighting its unique selling points to differentiate itself from competitors. The company emphasizes its flame-grilled burgers, allowing it to position itself as a provider of higher quality and tastier burgers compared to its competitors who primarily use griddles.

Burger King has also made it clear that they do not use preservatives in the form of colors, additives, and flavors from artificial sources for a natural taste in all their products.

Promotion – Burger King uses a variety of channels to promote its products. It offers sales promotions with deals and discounts, advertising, social media and more. Burger King is one great example of gamifying marketing communication.

Burger King's mission statement focuses on providing consumers with the good best value for money through competitive prices and quality service. The vision statement, which provides a company's road map to a planned future, is closely connected.

Brand personality is a set of human characteristics that are attributed to a brand name. Common ones are excitement, sincerity, ruggedness, competence, and sophistication. Brand personality is different than its imagery, though these creative assets should reflect a company's brand personality.

The Burger King logo symbolically expresses a hidden meaning, which the viewers can instantly get. The logo is the company's badge, representing a burger that the company sells. Burger usually has a meat layer, which the company name represents. The symbol of a burger between the buns represents the company's essence.

Burger King Corporation, restaurant company specializing in flame-broiled fast-food hamburgers. It is the second largest hamburger chain in the United States, after McDonald's, and one of the most successful brands in fast-food history.