Skillfully blending bold design and classic elegance, the TAG Heuer special editions illustrate the quintessence of Swiss know-how. Featuring resistant movements and innovative materials, these unique watches are ready to enhance your wrist.

With TAG Heuer Connected on your smartphone, discover our latest watch faces, enjoy personalised tips, view your sports stats and history, create your own workouts, and access our ambassadors and partners exclusive contents.

1999 At launch in 1999, there were four models in the Link range: Calibre 7 Chronometer. Quartz watch. Automatic Chronograph.

The word “TAG” is an acronym for Techniques d'Avant-Garde, which refers to the watches' revolutionary design, movement, and style. Heuer is the last name of the company's founder, Edouard Heuer. Since the 1860s, when the Swiss company was founded, Tag Heuer watches have become so much more than simply timepieces.

Through sparking a dialogue between heritage and innovation, TAG Heuer watches blend luxury and high performance. TAG Heuer's exceptional timepieces express the very essence of Swiss watchmaking expertise, combining high standards and excellent know-how.

Luxury watches like Tag Heuer are more likely to hold their value compared to other watch brands. They age well over many years due to the quality and valuable materials in the watch, as well as the brand name itself.

The TAG Heuer Connected does exactly that: It feels a lot better to the touch than your run-of-the-mill Android smartwatches; it at least tries to offer a better wearing experience through bespoke TAG Heuer Fitness apps; and it definitely outperforms all alternatives by rocking the TAG Heuer shield on both ends of the ...

Calibre 5 The movement, as proclaimed on the dial and in the model's name, is TAG Heuer's self-winding Calibre 5 (based on either the ETA 2824-2 or the Sellita SW200), which powers the watch's simple three-hand time display with date indication and which is visible through a clear sapphire caseback.

A glimpse into Rolex history proves hard to top, but TAG Heuer (or Heuer) isn't far off. They were founded in 1860 – five decades before Rolex – and originally named Heuer AG. It wasn't until 1985 – during the quartz crisis –– that they were acquired by Techniques d'Avante Garde (TAG Group) and called TAG Heuer.

For those of us who remember the Regan Era, TAG Heuer - which sponsored sailing, golf, tennis, and, of course, auto racing - became as much a status symbol as Rolex among well-heeled preppies who grew increasingly unabashed of displaying their wealth.

For an affordable, quality timepiece, Tissot definitely fills a niche and has a long history of watchmaking to back up the brand. The Tag Heuer brand is more expensive, and narrower in selection but has built a strong reputation over time within the racing world and with their chronograph models.

TAG Heuer is especially known for chronographs, and it's a giant in the watchmaking world but Omega watches are considered to be of higher quality. The quality of an Omega watch is easily demonstrated by the amount of time it takes to create one.

Here are some of the celebrities who wear TAG Heuer watches:

• Leonardo DiCaprio: TAG Heuer Monaco.
• Brad Pitt: TAG Heuer Carrera.
• Cameron Diaz: TAG Heuer Formula 1.
• Shah Rukh Khan: TAG Heuer Carrera.
• Uma Thurman: TAG Heuer Aquaracer.

Heart rate monitorThe heart rate sensor helps you better understand your fitness level, guides your workouts, and monitors calories. GPS and AccelerometerRun, cycle, swim or walk at your own pace. The TAG Heuer Connected watch will track and map your exercises with precision.

But equally, you shouldn't buy any luxury product because they are rarely good value. If price and value are unimportant and you want a competent luxury smartwatch, then the Tag Heuer Connected Calibre E4 is the best current option.

With that said, I think both brands have rich histories and accomplishments that rival any other brand in the watch industry. Tudor has its brand recognition in the world of tool watches and milspec divers, while TAG has its brand recognition in the world of motorsports.