COVERGIRL, a cosmetics category leader, celebrates authenticity, diversity and self-expression through makeup. Born in 1961, COVERGIRL offers accessible, affordable, and inclusive makeup for everyone.

First sold nationally in January, 1961, they were introduced with an extensive magazine and television advertising campaign targeting teenagers and young women. The products sold well and Noxzema added a loose powder to the line later in the year.

Isododecane, Polyethylene, Bis-Carboxydecyl Dimethicone, C9-12 Alkane, Polypropylene, Quaternium-90 Sepiolite, Phenyl Trimethicone, Trimethylsiloxysilicate, Hdi/Trimethylol Hexyllactone Crosspolymer, Quaternium-90 Montmorillonite, Coco-Caprylate/Caprate, Silica Dimethyl Silylate, Phenoxyethanol, Caprylyl Glycol, Parfum ...

The survey, which polled 1,000 women over the age of 18, found that CoverGirl has the most brand-loyal customer base. In fact, nearly half of CoverGirl's customers used its products for five years or more, particularly blush, bronzer, concealer, foundation and powder.

American cosmetics brand CoverGirl is an American cosmetics brand founded in Maryland, United States, by the Noxzema Chemical Company. It was acquired by Procter & Gamble in 1989, and later acquired by Coty, Inc.

Niki Taylor, in full Nicole Renée Taylor, (born March 5, 1975, Fort Lauderdale, Fla., U.S.), American fashion model best known as a face of the cosmetics company CoverGirl.

Niki Taylor Niki Taylor, in full Nicole Renée Taylor, (born March 5, 1975, Fort Lauderdale, Fla., U.S.), American fashion model best known as a face of the cosmetics company CoverGirl.

1961 Beginning with the national launch in 1961, American and international fashion models were featured in the ads. The target audience was identified as women between eighteen and fifty-four and, initially, the "glamour" ads were targeted at women's magazines, while the "medicated" claims were reserved for teen magazines.

CoverGirl is not 100% vegan, but it does have vegan products. Items included in its Clean Fresh makeup and skin care collections, for example, are all vegan and made without harsh chemicals like sulfates, formaldehyde, phthalates, parabens, and talc.

Covergirl Outlast All-Day Lipcolor - 830 Your Classic Red

• Ingredients. Ingredients. All-Day Colorcoat Ingredients: Isododecane, Trimethylsiloxysilicate, Dimethicone, Disteardimonium Hectorite, Propylene Carbonate, Propylparaben.
• Instructions. Apply color to clean lips.
• More information.

CoverGirl is an American cosmetics brand founded in Maryland, by the Noxzema Chemical Company (later called Noxell) and acquired by Procter & Gamble in 1989.

CoverGirl's first product line, Clean Makeup, launched in 1961. It was nominated as America's best cosmetic brand. Initially offering only six products, it was advertised as being a "medicated face makeup" as it used Noxzema's medicated ingredients of camphor, menthol, and eucalyptus.

In April 2021, Taylor became the face of CoverGirl again after her last contract ended in 2000.

The Noxell Company advertised this cosmetics line by allowing "cover girls", models, actresses, and singers who appear on the front cover of women's magazines, to wear its products. CoverGirl primarily provides a wide variety of consumer-grade cosmetics. U.S. Coty, Inc.

Jennifer O'Neill Signed in 1963, Jennifer was the first CoverGirl spokesmodel.

James Charles Meet James Charles. He's making history as the first "CoverBoy" for the beauty brand.