CoverGirl television commercial 2014

What the CoverGirl TV commercial - How We Do is about.

Title: CoverGirl TV Spot, 'How We Do' Featuring Katy Perry

Introduction:In this electrifying television spot, cosmetics brand CoverGirl showcases their vibrant and audacious spirit with the help of global pop superstar Katy Perry. With a catchy beat and an explosion of color, the 'How We Do' TV spot stands as a testament to the brand's commitment to individuality, self-expression, and embracing one's unique style. Let's dive into this exhilarating collaboration between CoverGirl and Katy Perry.

Scene 1: Setting the StageThe TV spot opens with a burst of confetti raining down, unveiling a vibrant and larger-than-life set adorned with neon lights, reflecting the effervescent personality of Katy Perry herself. Set against this backdrop, Katy emerges, exuding her signature charisma, confidence, and playfulness, instantly capturing the audience's attention.

Scene 2: Kaleidoscope of ColorsAs the spot progresses, the camera moves through a kaleidoscope of vivid colors, showcasing a dazzling array of CoverGirl's makeup products. Each shot is infused with energy and excitement as Katy seamlessly transitions between different makeup looks - from bold and dramatic to soft and natural. The spot highlights CoverGirl's extensive range of products, demonstrating that there's something for everyone to express their personal style.

Scene 3: Embracing IndividualityThe TV spot emphasizes CoverGirl's steadfast commitment to celebrating diversity and individuality. Katy is joined by a diverse group of models, each with their own unique style and beauty. This inclusive representation serves as a reminder that beauty comes in all shapes, sizes, and colors, inviting viewers to embrace their individuality with confidence.

Scene 4: Unleashing Inner ConfidenceThroughout the TV spot, Katy's infectious energy and spirit uplifts viewers, encouraging them to unleash their inner confidence. As she sings the anthemic chorus of "How We Do," the spot exudes an empowering vibe, inspiring viewers to embrace their own sense of style and express themselves fearlessly.

Conclusion:The CoverGirl TV spot, 'How We Do,' featuring Katy Perry, encapsulates the brand's dedication to celebrating beauty in all its forms. This high-energy collaboration encourages viewers to embrace their individuality, experiment with makeup, and feel confident in their own skin. With Katy Perry at the forefront, CoverGirl continues to inspire and empower, reminding us that makeup is not just about enhancing our appearance, but also about expressing our true selves.

CoverGirl TV commercial - How We Do produced for CoverGirl was first shown on television on January 25, 2014.

Song from commercial CoverGirl TV Spot, 'How We Do' Featuring Katy Perry

"This Is How We Do" is a song by American singer Katy Perry from her fourth studio album , *Prism* (2013). The song was released as the fifth single from the album and was written by Katy Perry herself in collaboration with its producers Max Martin and Klas Åhlund.

Style and Theme: "This Is How We Do" is a vibrant and upbeat pop song with elements of 1990s New Jack Swing. It features catchy melodies, playful lyrics, and a lively production. The song celebrates the carefree and fun-loving lifestyle, portraying a night out with friends and enjoying the party scene. It is often considered an anthem for those who love to have a good time and throw caution to the wind.

Reception and Commercial Success: The song received generally positive reviews from music critics, who praised its catchy nature and infectious energy. Commercially, "This Is How We Do" performed well, reaching the top 10 in several countries, including the United States, Canada, Australia, and the United Kingdom. The accompanying music video, directed by Joel Kefali, showcases a colorful and playful aesthetic, further emphasizing the carefree party atmosphere of the song.

Notable Lyrics: Some of the notable lyrics from "This Is How We Do" include:- "This is how we do, yeah, chilling, laid back, straight stuntin' yeah we do it like that"- "This goes out to all you people going bed with a 10 and waking up with a 2"- "Yo, shout out to all you kids buying bottle service with your rent money"

Influence and Legacy: "This Is How We Do" contributed to Katy Perry's success as a pop artist and further solidified her presence in the music industry. The song's catchy hooks and party-themed lyrics resonated with audiences, making it a popular choice for radio play and club playlists. Its energetic and carefree vibe has made it a favorite among fans, and it continues to be a staple in Katy Perry's live performances.

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