Old Spice deodorant inhibits the odor causing bacteria that makes your sweat smell. On top of that, all Old Spice deodorants contain powerful scents that keep you smelling fresh. Old Spice Antiperspirants contain similar deodorant technology, but also reduce sweating.

About This Product Swagger Aluminum-Free Deodorant boasts fade-resistant scent technology, overpowering stink for 24 hours. Swagger has the undeniable smell of masculinity, which happens to be lime and cedarwood. Odor never dares challenge the Red Collection, which transforms unfresh men into legends of confidence.

However, in 2008 all of that changed. Old Spice and Wieden + Kennedy kicked off a new campaign, Old Spice Swagger, and completely transformed the face of the Old Spice brand, as well as their customers.

All Old Spice deodorants fight odor and keep you smelling fresh. On top of that, all Old Spice deodorants are aluminum-free.

older 40-60 year old Through their original position, Old Spice was targeting the older 40-60 year old market and even then, many 40 somethings considered themselves too young to wear Old Spice.

The commercials display the idea of a stereotypical man: rough, strong, screamy and powerful. Society is full of gender stereotypes men constantly look up. With these commercials, Old Spice becomes one of the attributes a real man should possess.

About This Product Old Spice Sweat Defense Dry Spray antiperspirant deodorant delivers fast-acting protection that goes on dry and provides ridiculously long-lasting freshness. Stronger Swagger Antiperspirant Deodorant Invisible Dry Spray smells like lemon, zesty lime, and cedarwood.

Swagger has the undeniable scent of masculinity, which happens to smell like lime and cedarwood.

After suffering severe chemical burns and painful rashes from using Old Spice deodorant, Plaintiffs last week filed a class-action lawsuit seeking over $5 million in damages from Proctor & Gamble, the makers of Old Spice products. The suit was filed last week in U.S. District Court for the Southern District of Ohio.

The target demographic for Old Spice is men aged 18-34 (See Marketing Objective I: Clarifying a Customer Model).

The 10 Best Aluminum Free Antiperspirants & Deodorants in 2023

• Native Deodorant.
• Aesop Roll-on Deodorant.
• Bravo Sierra Deodorant.
• Crystal Mineral Deodorant Stick.
• Baxter of California Deodorant.
• Ursa Major Hoppin' Fresh Deodorant.
• Each & Every All Natural Aluminum Free Deodorant.
• Malin + Goetz Deodorant.

“The type of antiperspirant or deodorant you use really comes down to personal preference,” says Dr. Ulupinar. “There's no medical reason to avoid using an aluminum-based product, but there's no reason not to use a natural deodorant if that's what you like.

A lawsuit claims Old Spice deodorant caused chemical burns. In the proposed class-action lawsuit, Colley sought $25,000 in damages, per Kerkman & Dunn. A class-action lawsuit intended to recover damages for multiple plaintiffs, and the total cost to Procter & Gamble could have been at least $5 million.

Here's an update on the Old Spice lawsuit over benzene. As Top Class Actions reported in January of 2023, Procter & Gamble agreed to settle in this case regarding the presence of benzene in its deodorant products. Part of this settlement includes $8 million that Procter & Gamble will pay affected customers.

Though not an antiperspirant, it works very well. I avoid using antiperspirants due to the potential health effects of their aluminum salts. Old Spice Classic Deoderant is a pleasant, safe alternative. Golpo H.

Swagger is the scent of confidence, which happens to smell like lime and cedarwood. Dare we say, this is one sniffworthy scent. Swagger Body Spray is easy to take on the go, so you can always be ready to smell your best. Check out the entire Old Spice Body Spray Collection and smell sniffworthy.