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Advertisers of the Old Spice TV Spot, 'Soliloquy'

Old Spice TV commercial - Soliloquy
Old Spice

Old Spice is an iconic American brand that has been in the business of creating men's grooming products since 1938. Known for its distinctive and memorable advertisements, Old Spice has solidified its...

What the Old Spice TV commercial - Soliloquy is about.

Old Spice TV commercial - Soliloquy

The Old Spice TV spot, titled 'Soliloquy', is an iconic commercial that has captured the hearts and minds of viewers across the globe. The ad features Isaiah Mustafa, a charismatic and muscular spokesperson for the brand, who delivers a monologue about the virtues of Old Spice body wash.

Set against a sophisticated backdrop that evokes classic Shakespearean theater, Mustafa delivers a captivating performance that combines humor with a sense of confidence and masculinity. He explains how Old Spice can turn average men into confident beings who can take on anything life throws at them.

Throughout the commercial, Mustafa engages in a series of absurd scenarios that highlight the versatility of Old Spice and its ability to make men smell good and feel great. These scenarios include riding a horse backward, playing the guitar, and tearing open a ticket to a boat that's about to burst on fire.

The 'Soliloquy' spot has become an iconic part of the Old Spice brand identity, and it's not hard to see why. Through Mustafa's powerful delivery, the ad combines humor and confidence with a sense of sophistication and masculinity, making it a true classic in the world of advertising.

Old Spice TV commercial - Soliloquy produced for Old Spice was first shown on television on February 5, 2023.

Frequently Asked Questions about old spice tv spot, 'soliloquy'

The ads were full of absurdity and hyperbole, showcasing Mustafa in a variety of humorous and outrageous situations. The message was clear: Old Spice was not just the choice for older men, but was also a product for young, modern, and adventurous men.

The commercials display the idea of a stereotypical man: rough, strong, screamy and powerful. Society is full of gender stereotypes men constantly look up. With these commercials, Old Spice becomes one of the attributes a real man should possess.

Smell like a man, man. To promote its new deodorant, aluminum-free deodorant and body wash in a subtle scent called Ultra Smooth, Old Spice launched updates to its 2010 commercials and old tagline of, “Smell like a man, man.” The 2020 version includes the commercials' original actor, Isaiah Mustafa, now teamed with a son character and the ...

Part of the commercial's popularity had to do with its appeal on emotions in the form of exaggeration, humor, and irony in its stereotypical representation of a fit and handsome wealthy man who gets a lot of attention from women and who makes fun of a more feminine men.

A lawsuit claims Old Spice deodorant caused chemical burns. In the proposed class-action lawsuit, Colley sought $25,000 in damages, per Kerkman & Dunn. A class-action lawsuit intended to recover damages for multiple plaintiffs, and the total cost to Procter & Gamble could have been at least $5 million.

women Instead of targeting the men the product is made for, it targeted the women in a man's life.

Old Spice is named for the reassuring, nostalgic fragrance of this invigorating perfume made with spices. Old Spice, the world's best selling men's fragrance, was originally a perfume for women.

The target demographic for Old Spice is men aged 18-34 (See Marketing Objective I: Clarifying a Customer Model).

A lawsuit claims Old Spice deodorant caused chemical burns. In the proposed class-action lawsuit, Colley sought $25,000 in damages, per Kerkman & Dunn. A class-action lawsuit intended to recover damages for multiple plaintiffs, and the total cost to Procter & Gamble could have been at least $5 million.

There was just one big problem. Because this was essentially a marketing campaign, Old Spice never intended to keep things going. So a few days ago Old Spice published this video saying; "It was fun, but we have to go now." They failed at the number one thing you must do in the social world: keep the relationship.

Isaiah Mustafa You introduced the “Old Spice Guy”. Played by Isaiah Mustafa, He was the embodiment of your confidence, and he communicated to women that, while their men could not look like him, they could smell like him.

Isaiah Mustafa The Man Your Man Could Smell Like

Isaiah Mustafa as "The Man Your Man Could Smell Like"
AgencyWieden+Kennedy
LanguageEnglish
Running time0:33
ProductOld Spice body wash

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Agenices

Agenices of the Old Spice TV Spot, 'Soliloquy'

Old Spice TV commercial - Soliloquy
Publicis

Publicis is a multinational advertising and public relations company headquartered in France. The company is one of the oldest and largest marketing and communications organizations in the world, with...

Products

Products Advertised

Old Spice Hand & Body Lotion Shea Butter
Old Spice Swagger Antiperspirant and Deodorant
Old Spice Swagger Deodorant
Old Spice Swagger Foam Body Wash
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