Old Spice television commercial 2023

What the Old Spice TV commercial - Soliloquio is about.

The Old Spice TV Spot, 'Soliloquio,' is an advertising campaign that began airing on television in 2012. The commercial features actor Fabio Lanzoni, who delivers an over-the-top soliloquy in Italian about the virtues of Old Spice's Swagger line of products.

The commercial opens with Fabio, wearing a white suit and standing in front of a black background, staring down the camera and speaking in Italian. As he recites his soliloquy, English subtitles appear on the screen.

Fabio's soliloquy, which lasts roughly a minute, is a series of increasingly absurd comparisons between the Swagger line and various objects and concepts. He explains how Swagger is like the perfect reflection in a pool of water, like a tornado of bees, like a giant bat with machine guns, and like a Frankenstein made of pectoral muscles.

Throughout the commercial, Fabio poses and flexes, showing off his muscles and drawing attention to the product. As the commercial draws to a close, Fabio makes one last comparison between Swagger and himself, declaring that Old Spice's Swagger "is the scent of a man who can have anything."

The commercial ends with a dramatic explosion, as Fabio disappears in a puff of smoke and a bottle of Swagger body wash and deodorant appears in his place.

Overall, the Old Spice TV Spot, 'Soliloquio,' is a humorous and memorable advertisement that plays up the brand's masculine image. The over-the-top soliloquy and Fabio's exaggerated performance make the commercial unforgettable, while the comparisons between Swagger and various objects add an element of absurdity that sets it apart from other ads in the same genre.

Old Spice TV commercial - Soliloquio produced for Old Spice was first shown on television on February 5, 2023.