What is Spectrum Reach Ad Portal?
Spectrum Reach Ad Portal is an online platform that allows advertisers to easily plan, execute, and track their advertising campaigns on cable television and digital media. The platform provides advertisers with access to a variety of valuable data and insights to help them reach their target audience effectively.
At Spectrum Reach Ad Portal, advertisers can choose from a vast array of advertising options, including linear TV ads, video-on-demand options, and digital ads. They can also browse through various packages and add-ons to generate comprehensive advertising campaigns that suit their needs.
One feature that sets Spectrum Reach Ad Portal apart is its ability to provide advertisers with detailed analytics on how their advertisements are performing. This data includes information such as impressions, views, clicks, and conversions, which can help advertisers understand how to improve their marketing campaigns.
Another unique feature of the Spectrum Reach Ad Portal is its self-service option. This option allows advertisers to create and execute their ad campaigns independently, without the need for a dedicated account representative. This can save time and reduce frustration, allowing advertisers to get their campaigns up and running quickly and efficiently.
In conclusion, Spectrum Reach Ad Portal is a powerful tool for any advertiser looking to reach a broader audience. By providing a user-friendly interface, robust analytics, and a vast array of advertising options, this platform is an excellent resource for those looking to take their advertising campaigns to the next level.
Frequently Asked Questions about spectrum reach ad portal
The Spectrum Reach Difference
As one of the largest video advertising companies with decades of experience, we have access to millions of exclusive viewership insights, and hundreds of networks and premium programming.
Advertising serves as a crucial revenue stream for publishers, yet managing customers' demands can take a significant amount of staff time and effort. A self-service advertising portal allows customers to create, schedule and pay for ads directly in your media channels without your intervention.
advertising sales business
Spectrum Reach®, the advertising sales business of Charter Communications, Inc. (NASDAQ:CHTR), provides custom advertising solutions for local, regional and national clients.
Sign up to track 474 nationally aired TV ad campaigns for Spectrum. In the past 30 days, Spectrum has had 678 airings and earned an airing rank of #1,115 with a spend ranking of #1,386 as compared to all other advertisers.
Alternatives and possible competitors to Spectrum Reach may include engage:BDR , Viamedia , and Sparks .
30 million
We reach nearly 30 million broadband, TV, streaming, and digital households with first-party subscriber data.
A digital advertising platform is any online space where advertisers can monetize visitor traffic through the products or services they offer. There are many digital ad platforms you can choose from, and each offers its own unique features to help you target your ideal customer through data-driven ad customization.
An ad group contains one or more ads that share similar targets. Each of your campaigns is made up of one or more ad groups. Use ad groups to organize your ads by a common theme.
Spectrum is the trade name of Charter Communications, which is widely used by market consumers and commercial cable television channels, internet, telephone, and wireless service providers.
(QUICK DEFINITION: Full Spectrum Marketing is the concept of using “Multichannel Growth” on both SEARCH platforms (ie Google Ads and YouTube Ads) and DISCOVERY platforms (Facebook Ads and Instagram Ads) to generate more leads, customers, and revenue…)
AD SIZE | 1 MONTH | PER ADDITIONAL HOME |
---|
1/4 Page | $715 | .011 (1.1¢) |
1/2 Page | $990 | .0138 (1.38¢) |
Full Page | $1,650 | .0165 (1.65¢) |
Back Cover | $1,980 | .022 (2.2¢) |
About Spectrum Reach
Spectrum Reach®, the advertising sales business of Charter Communications, Inc. (NASDAQ:CHTR), provides custom advertising solutions for local, regional and national clients.
The Spectrum is a conceptual tool used to organize and map the physical phenomena of electromagnetic waves. These waves propagate through space at different radio frequencies, and the set of all possible frequencies is called the electromagnetic spectrum.
On the publisher side, they install the ad network tags on their website. When a match occurs between an advertiser's campaign and a publisher's supply, the ad details are sent to the publisher. The ad network earns money by taking a cut of the ad revenue, or by marking up inventory before selling it.
Google and Facebook are the superior digital advertising platforms.
Ad groups can help ensure that your ads are relevant to your keywords. For example, for your camera campaign, you may want to create separate ads for digital cameras and compact cameras. You can create ad groups for each type of camera, each with its own set of focused, relevant keywords.