For 61 years, the IHOP family restaurant chain has served our world famous pancakes and a wide variety of breakfast, lunch and dinner items that are loved by people of all ages - offering an affordable, everyday dining experience with warm and friendly service.

Designed by Kansas City's Studio Tilt, the mark is meant to be read as a smiley face. A simple, red swipe under the “eyes” of "O" and "P" is supposed to make you think of all the happily bulging waist bands trotting out of IHOPs doors after a feast of banana pudding pancakes.

International House of PancakesIHOP / Full name IHOP (US: /ˈaɪ. hɒp/ EYE-hop; acronym for International House of Pancakes) is an American multinational pancake house restaurant chain that specializes in American breakfast foods.

IHOP's four-wall profits over the past few years have served steady, especially measured against other casual brands, including Applebee's, because its food and labor costs are lower. Comparing the first half of 2019 to the same period of 2018, IHOP franchisees actually had higher margins, CFO Thomas Song said.

The current target audience for IHOP includes largely college students and senior citizens, both of whom want access to breakfast food all day and the diner experience that IHOP offers.

But if you do start to wonder, you might be surprised to know there's a definitive reason why IHOP's egg dish is fluffier, airier, and more filling than most. As it turns out, that massive mountain of eggs isn't just eggs after all. The omelettes are actually made with some pancake batter in the mix.

A restaurant logo is a symbol or representation of the restaurant. It differentiates the restaurant from other restaurants and helps customers remember it.

Founders Al and Jerry Lapin, along with early investors Al and Trudy Kallis, open the first International House of Pancakes in the Los Angeles suburb of Toluca Lake, California. Company begins to expand through franchising. Company is publicly traded under the name International House of Pancakes.

IHOP® Debuts New Brand Campaign, "Let's Put A Smile On Your Plate" Glendale, Calif., (April 4, 2022) – Today, IHOP® announced a brand refresh with the new campaign, “Let's Put a Smile on Your Plate,” and introduced Pereira O'Dell as its new creative agency of record.

IHOP is well positioned as the largest player in the $1B+ family chain segment with 30% market share and the largest marketing budget in the segment.

On average, a IHOP franchise makes $1,553,311 in revenue per year. This is a +61% year-on-year increase vs. 2020 ($1,069,892) as the chain recovered from the COVID-19 pandemic.

Your target market is the group of people who are willing to buy your product. Learn about the people in the area where you want to sell your product. Look for age, gender, education, occupation, income level, and household type. This information can help you predict buying patterns of people in the area.

What is a target market? A target market is a group of potential customers that you identify to sell products or services to. Each group can be divided into smaller segments. Segments are typically grouped by age, location, income and lifestyle.

IHOP doesn't use butter or oil on its griddle, because butter can give the pancake that webbed, lacy look, instead of a uniformly golden brown 'cake. If you need a little fat to keep the pancakes from sticking, Grimm suggests rubbing a little Crisco on a cold pan with a paper towel.

The best eggs to buy are pasture-raised from your local farmers market. For more mainstream and consistent egg sources the best eggs to buy are certified by third-party organizations to be organic, pasture-raised, Certified Humane or Animal Welfare Approved, and USDA grade A or AA.

A logo is a name, mark, or symbol that represents an idea, organization, publication, or product. Typically, logos (such as the Nike "swoosh" and Apple Inc.'s apple with a bite missing) are uniquely designed for easy recognition. Don't confuse the plural form of logo (logos) with the rhetorical term logos.