It was invented by scientist John Mendesh and General Mills assistant product manager Elisabeth Trach after receiving the idea from an unnamed child in a "give us your best idea for a cereal" radio contest held by General Mills. The child received a set of Hot Wheels toys as a grand prize.

Ingredients. Whole Grain Corn, Sugar, Corn Meal, Corn Syrup, Canola and/or Sunflower Oil, Salt, Refiner's Syrup, Cinnamon, Color (caramel color, annatto extract, turmeric extract), Natural Flavor, Rosemary Extract. Vitamin E (mixed tocopherols) Added to Preserve Freshness.

Tiny French toast flavored pieces bursting with syrup and cinnamon taste. Crispy, sweetened corn cereal made with cinnamon. Breakfast cereal made with no high fructose corn syrup or artificial flavors. Pour a bowl with milk for a delicious kids breakfast food or use as an ingredient in cinnamon cereal bars.

The pieces of French Toast Crunch are generally thinner and crispier than the pieces of Apple Cinnamon or Blueberry or Strawberry Toast Crunch, which means the French Toast Crunch is actually crunchier when you take a bite. Plus, it tastes exactly like you think it might, with cinnamon and maple syrup.

1996 French Toast Crunch

French Toast Crunch originally debuted on grocery store shelves in late 1996 and was discontinued in 2006.

So we get the dough with the dough process make the ropes make a seat take little squares they come through to the toaster. Once they're toasted they make a little journey.

the General Mills company French Toast Crunch is a breakfast cereal launched in the mid-1990s, flavored to taste like French toast, by the General Mills company.

French Toast Crunch originally debuted on grocery store shelves in late 1996 and was discontinued in 2006. Today, the cereal is back in its original shape from the 1990s.

2006 French Toast Crunch

If you're craving a nostalgia trip, take a look back at these discontinued cereals from the 1970s, '80s, and '90s.

• Crazy Cow.
• Banana Frosted Flakes.
• Waffleos.
• Cinna-Crunch Pebbles.
• Cinnamon Mini Buns.
• Smurf-Berry Crunch.
• Ghostbusters Cereal.
• Sprinkle Spangles.

French Toast Crunch is a rare breed in the winding history of cereal, and its storyline seems more fitting for a series of Christopher Nolan movies than for a box of sweetened corn pieces.