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Trix is a popular breakfast cereal brand that was introduced by General Mills in 1954. The cereal consists of small, colorfully shaped and flavored pieces that appeal to children. The original Trix cereal included simple fruit flavors such as lemon, orange, and strawberry, but the variety has expanded over the years to include more exotic flavors such as watermelon and blueberry.
Trix cereal has been advertised with the brand's signature rabbit mascot, a mischievous and playful character known as the "silly rabbit." The premise of the advertising campaigns is that the rabbit is always trying to get a bowl of Trix cereal, but the children in the commercial always thwart his efforts with the refrain, "Silly rabbit, Trix are for kids!"
In 2007, General Mills made the controversial decision to change the formula of Trix to use all-natural colorings instead of synthetic ones. This sparked a wave of criticism from loyal Trix consumers who claimed that the new formula made the cereal taste different.
Despite the formula change, Trix remains a popular breakfast cereal and is enjoyed by children and adults around the world. Its colorful and playful shapes, along with its nostalgic advertising campaigns, continue to make it a beloved brand among cereal enthusiasts.