What the General Mills TV commercial - Collect and Connect Minions is about.

General Mills TV Spot, 'Collect and Connect Minions' is an advertisement that promotes a fun and exciting promotion where customers can collect and connect Minion characters. The ad begins with a young boy eating a bowl of Cinnamon Toast Crunch cereal while watching a commercial on TV. The commercial showcases the new promotion where customers can collect and connect three Minion characters from the Despicable Me movie franchise.

The boy gets excited about this promotion and quickly finishes his cereal to get the special code printed on the box. The ad then shows different Minion characters on the cereal boxes, and it is revealed that the customers can mix and match the Minion characters to create new and exciting combinations.

The commercial ends with the boy connecting his Minion characters and holding them up triumphantly. The voiceover encourages viewers to collect and connect all three Minions to create their own unique combinations.

The General Mills TV Spot, 'Collect and Connect Minions' is a clever and engaging way to promote their cereal brand while also promoting the popular Minion characters. It targets children who are fans of the Despicable Me franchise and encourages them to collect all three Minion characters to create their own unique combinations. Overall, this TV spot is a successful marketing strategy that is both entertaining and effective in promoting the brand.

General Mills TV commercial - Collect and Connect Minions produced for General Mills was first shown on television on June 14, 2015.