The word L'Oréal is placed within an ellipse and evenly distributed. The beige lettering follows the color of foundation or make-up powder. The letter “L” looks hidden in the ellipse, which indicates that the brand tried to highlight the founder's first product, Oréale, through the logo.

L'Oreal SA (L'Oreal) is a provider of personal care products. The company manufactures and markets make-up products, perfumes, hair care, sun care, skincare, and coloring products.

L'Oréal Paris is the world's leading cosmetics brand, making the best of luxury beauty available and accessible to everyone. From makeup and skincare to haircare and haircolor, our pioneering spirit leads our scientific excellence and restless innovation.

Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

For the newest beauty in your life, Loreal is an exquisite choice. This feminine name has French origins and means both “the halo” and “beauty.” Most synonymous with the beauty brand L'Oréal, this moniker has an interesting history.

L'Oréal Decides 'We're All Worth It!' The iconic slogan debuted in 1971. But in 2023, with more men using makeup, the world's biggest beauty company wanted a tagline that reflects its changing consumer base.

At L'Oréal, our six values are at the heart of everything. Passion, Innovation, Entrepreneurial Spirit, Open-mindedness, Quest for Excellence and Responsibility are our guidelines. They are shared by our people everywhere.

L'Oreal has been a reliable brand for ages, and women all over the world love using their products for their everyday makeup looks and skincare regime. L'Oreal has products for every age and skin type, from anti-aging creams to moisturizers and serums.

As the biggest beauty brand in the world, L'Oréal Paris has an unparalleled commitment to technology, research innovation and providing groundbreaking, high-quality products for women, men, and children of all ages and ethnicities.

Share. L'Oréal is dedicated to one sole vocation: creating beauty. This exclusive focus on a single line of business brings a clear competitive advantage.

Your mission statement is what your company is doing right now, while your vision statement is what you hope to achieve in the future – where you are in this moment versus where you're going.

Innovation sits at the heart of L'Oréal's business model. The Group invests more than a billion euros a year in Research, blending science and creativity to invent the future of beauty and stay ahead of the curve.

Because We're Worth It “Because We're Worth It” has since become symbolic with empowering women of all ages and backgrounds to believe in their beauty and sense of worth.

Our Strategy: Universalization L'Oréal has chosen a unique strategy: Universalization. It means globalization that captures, understands and respects differences. Differences in desires, needs and traditions. To offer tailor-made beauty, and meet the aspirations of consumers in every part of the world.

Loreal uses many techniques to connect with its customers & promote its products via traditional advertising, digital marketing, and influencer marketing. Loreal Digital Marketing campaigns run on Instagram, YouTube, Facebook, Twitter, Snapchat, etc.

High quality product that outperforms alternatives. High quality, beautiful packaging. Higher price point, implying exclusivity, value and quality.