This blend is known for its lightening properties and strengthening the hair follicles. It is also known to have cleansing properties and helping to remove build-up, which lends to hair looking and feeling brighter and lighter.

This blonding shampoo's ammonia and peroxide-free formula is enriched with citrus and chamomile to reveal lighter, natural-looking blonde, without the damage of permanent hair colour. With a Citrus Botanical blend, this formula leaves hair strengthened while lightening. Safe for natural blonde and colour-treated hair.

I did notice that with excessive use, my hair was starting to get a bit damaged, both from this and from heat styling, so I've stopped using it EVERY time I wash my hair and only use it on the roots about once every 3 washes.

Natural Lightening Complex gently lightens blonde hair and is mild enough for daily use. Ammonia and peroxide free. For all shades of natural, colour-treated, or highlighted blonde hair.

This Go Blonder Lightening Shampoo gently lightens, enhances shine, and cleanses while nourishing for soft, smooth hair. With a Citrus Botanical blend, this formula leaves hair strengthened while lightening.

USE & TIPS Only use once between hair wash. Use no more than 10 times between colourings. Dry Gently: Before using the Go Blonder Controlled Lightening Spray, remove excess moisture from hair by gently patting strands with a soft, microfiber towel.

Great for keeping blonde hair bright. I leave the shampoo in for 10 - 15 mins followed by the go blonder condioner & once a month I use the purple shampoo & conditioner to prevent it getting too yellow.

Side effects of bleaching skin

• Skin dryness. Bleaching can cause your skin to become dry .
• Irritated and sensitive skin. According to Dr Sethi, bleaching can make your facial hair less obvious and your skin brighter.
• * Hair breakage:
• * Dryness.
• * Frizz.

Consider a Milder Bleaching Approach Faye adds, “Balayage is a great technique to consider that uses bleach painting on the surface of the hair, not penetrating as deep into the hair cuticle which creates less opportunity for damage.”

Use Go Blonder Spray to blend away dark roots, create dramatic highlights or use to achieve allover blonde lightening. For use on blonde hair. Not suitable for use on medium brown or darker shades of hair.

Can I use Sheer Blonde® Go Blonder Shampoo every day? Yes, this hair-lightening shampoo is formulated to be used as often as desired.

USE & TIPS DIRECTIONS: After conditioning, spray thoroughly on towel-dried hair, then style as desired. For optimal lightening, use a flat iron or curling iron after blow-drying. Only use once between hair washings. Use only on clean, wet hair.

"There's no doubt about it, going blonde can cause potential damage," says celebrity colourist, Tracey Cunningham, who's clients include the likes of JLo, Charlize Theron and Khloé Kardashian (you know, just some of the biggest blondes in the game).

Bleaching essentially is made up of two elements, namely the blondor/bleach powder and developer. The blondor or bleach powder is the light pigment itself, whereas the developer is a peroxide liquid that activates the blonder. Developer works by removing the natural black/brown pigment in your hair to make it lighter.

A clarifying shampoo will slowly lift hair dye and fade it without using bleach or harsh color removers. Before adding color, use a primer, like our Prime for Perfection, which helps prepare hair for color and removes excess buildup that causes color to look dull or too dark.

It's best if you don't go up more than four levels in one sitting. You can go four more levels up after two-three weeks to get the lighter hair shade of your choice. Going from dark to light too quickly can cause your hair to become dry, brittle, and weak. It's not worth risking your hair by using bleach.