What kind of company is Kirshenbaum Bond Senecal and Partners?

Kirshenbaum Bond Senecal and Partners (KBS) is an advertising agency based in New York City, founded in 1987 by Richard Kirshenbaum and Jonathan Bond. In 2009, Lori Senecal joined the agency, becoming the CEO in 2012. The agency is well known for its innovative and creative approach to advertising, and they have developed marketing campaigns for a wide range of high-profile clients.

KBS offers a wide range of services, including branding, digital marketing, social media, content creation, and advertising. The company has a reputation for being at the forefront of new marketing trends, and they have been recognized for their work with numerous advertising awards.

One of the agency's most famous campaigns is for BMW's Mini Cooper, which included billboards that displayed dynamic messages, and the "Let's Motor" brand campaign that raised the profile of the car in the United States. KBS has also worked with other major brands, such as American Express, Victoria's Secret, and Google.

In recent years, the company has undergone some changes. In 2016, MDC Partners, a marketing and communications holding company, acquired a majority stake in KBS. Later that year, Lori Senecal announced that she would be stepping down as CEO. However, KBS remains one of the most reputable and innovative advertising agencies in the industry, and they continue to work with some of the biggest brands in the world.

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