What the Curel Rough Skin Rescue TV commercial - Sandpaper is about.

The Curel Rough Skin Rescue TV Spot, 'Sandpaper' is a bold and attention-grabbing advertisement that highlights the effectiveness of the Curel Rough Skin Rescue lotion. The commercial features a woman who appears to be made of sandpaper, highlighting the roughness and dryness of her skin. The woman tries various products without success until she comes across Curel Rough Skin Rescue.

The commercial is set against a gray, desolate backdrop, further emphasizing the harshness of the woman's skin. As she rubs her arms and legs against each other, sparks fly, adding a dramatic effect to the overall presentation.

The message of the advertisement is clear: Curel Rough Skin Rescue is the solution to extremely dry and rough skin. The commercial ends with the woman applying the lotion to her skin, and the transformation is immediate. Her skin becomes smooth and soft, and the sparks disappear.

The use of sandpaper as a creative element in the advertisement is a bold move, but it perfectly conveys the severity of the skin roughness problem. The ad is both effective and memorable, leaving a lasting impression on viewers and making the product stand out among other skincare products.

Overall, the Curel Rough Skin Rescue TV Spot, 'Sandpaper' is a compelling marketing strategy that emphasizes the effectiveness of the Curel Rough Skin Rescue lotion. It's a powerful reminder that a great advertisement can make a significant impact on a brand's success.

Curel Rough Skin Rescue TV commercial - Sandpaper produced for Curel was first shown on television on December 21, 2014.