Dick's Sporting Goods is a leading American sporting goods retail company that was established in 1948 by Richard Stack. The company's headquarters is located in Pittsburgh, Pennsylvania, and it has o...
Dicks Sporting Goods' TV spot 'More' is a poignant and inspiring commercial that seeks to inspire athletes to push themselves to their limits. The ad features two of the world's most renowned athletes, Dustin Johnson and Sean O'Hair, who are known for their impressive performances on the golf course.
The commercial opens with Johnson standing on a golf course, looking lost in thought. The camera then pans to O'Hair, who is also deep in thought, looking out at the horizon. The voiceover begins, urging athletes to push themselves further than they ever thought possible.
As the camera returns to Johnson, he takes a deep breath and addresses his ball, before hitting it down the fairway with raw power and precision. The camera then cuts to O'Hair, effortlessly hitting a ball from a sand trap with a poised motion.
The commercial's driving beat and bold imagery continue as we see athletes from various sports disciplines, including basketball and soccer, pushing themselves in their respective areas of expertise. The voiceover continues to urge viewers to strive for more, saying that "the world needs to know what you're made of."
The ad ends with an empowering message- "More starts now. More of what you want. More of what you need. More of what's waiting for you." Throughout the commercial, the words "more" and "less" are used interchangeably, ultimately challenging athletes to pursue more in all areas of their lives - mental, physical, and spiritual.
In conclusion, Dicks Sporting Goods' TV spot 'More' is a powerful and inspiring commercial that seeks to encourage athletes to break down their limitations and to strive for more in everything they do. It's a fantastic message for athletes of all levels, and the imagery, pacing, and music all contribute to its overall impact.
Dicks Sporting Goods TV commercial - More Feat. Dustin Johnson, Sean OHair produced for Dick's Sporting Goods was first shown on television on April 15, 2013.
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