Overview of AlbertsonsAlbertsons is one of the largest food and drug retailers in the United States. Founded in 1939 by Joe Albertson in Boise, Idaho, the company now operates more than 2,200 stores a...
Albertsons Win the King's Car Sweepstakes TV spot, 'Superbird Tribute' is a nostalgic and exciting advertisement that showcases the incredible opportunity for customers to win a 1970 Plymouth Superbird, the same car that NASCAR legend, Richard Petty, used to drive.
In the advertisement, viewers are transported back in time to the 1970s, where they are presented with black and white footage of the iconic Superbird cruising down the road. The ad features voice-overs from Richard Petty and a few of his contemporaries, building up the legacy of the Superbird and its contribution to the sport of racing.
The camera then transitions to a modern-day supermarket, where a shopper is pushing her cart through the aisles. Suddenly, she notices a bright orange Superbird parked in the store, and we zoom in on her reaction of amazement and disbelief. We then see her collecting the items necessary to enter the sweepstakes, showing that anyone could win this incredible prize.
The advertisement ends with a message encouraging viewers to shop at Albertsons stores and enter the Win the King's Car Sweepstakes for a chance to take home the famous Superbird; the same car that Richard Petty drove to numerous victories.
Overall, the TV spot is an exciting and nostalgic advertisement for drag racing fans and car enthusiasts alike. It effectively communicates the unique opportunity for customers to win a piece of racing history while shopping at Albertsons stores.
Albertsons Win the King’s Car Sweepstakes TV commercial - Superbird Tribute produced for Albertsons was first shown on television on August 11, 2017.
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