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The Kroger Company TV commercial - Proven Quality: Peanut Butter and Ice Cream
The Kroger Company

The Kroger Company is one of the largest supermarket chains in the United States. Headquartered in Cincinnati, Ohio, Kroger operates over 2,700 stores across 35 states in the U.S. In addition to its s...

What the The Kroger Company TV commercial - Proven Quality: Peanut Butter and Ice Cream is about.

The Kroger Company TV commercial - Proven Quality: Peanut Butter and Ice Cream

The Kroger Company has always been known for its commitment to providing high-quality products, and their latest TV spot reminds us of just that. The commercial, titled "Proven Quality: Peanut Butter and Ice Cream," features the upbeat and empowering song "Proud Mary" by the legendary Tina Turner.

The commercial opens with a vibrant shot of a delicious-looking scoop of ice cream being placed on top of a peanut butter cookie. The camera then pans out to show a variety of Kroger-branded products, including peanut butter, ice cream, and other delicious treats. A voiceover then states, "We at Kroger believe that quality is more than just a word. It's something you can taste."

The rest of the commercial is a montage of various shots of Kroger products being produced, packaged, shipped, and enjoyed by happy customers. We see workers milling grains and churning ice cream in a factory, families shopping for groceries in a Kroger store, and friends enjoying a meal together. All the while, Tina Turner's iconic voice reminds us that we can be proud of the quality of the products we buy from Kroger.

In the end, the commercial reiterates Kroger's commitment to quality by showing their satisfaction guarantee, stating that if you're not completely satisfied with a Kroger product, they'll give you your money back.

Overall, the "Proven Quality: Peanut Butter and Ice Cream" commercial is a testament to the commitment to quality that has made Kroger a trusted name in the grocery industry for over a hundred years. With the help of Tina Turner's empowering anthem, the commercial is sure to leave viewers feeling confident in their choice to shop at Kroger.

The Kroger Company TV commercial - Proven Quality: Peanut Butter and Ice Cream produced for The Kroger Company was first shown on television on January 21, 2023.

Song from commercial The Kroger Company TV Spot, 'Proven Quality: Peanut Butter and Ice Cream' Song by Tina Turner

"The Best" by Tina Turner

"The Best" is a song originally recorded by Bonnie Tyler and later covered by Tina Turner for her seventh studio album "Foreign Affair". The song was written by Mike Chapman and Holly Knight and released in 1989 ). "The Best" became one of Turner's most successful singles, reaching the top 10 in several countries, including the UK, US, and Canada.

The song's lyrics describe the singer's devotion to her lover, with lines like "You're simply the best, better than all the rest" and "I'm stuck on your heart, I hang on every word you say". The chorus features a memorable call-and-response section with Turner singing "you're the best" and backup singers responding with "better than all the rest".

"The Best" is often considered one of Turner's signature songs and has been included in many of her greatest hits compilations. The song has also been featured in numerous movies, TV shows, and commercials, cementing its status as a classic pop hit.

Frequently Asked Questions about the kroger company tv spot, 'proven quality: peanut butter and ice cream' song by tina turner

The voiceover begins “When you get proven quality at lower-than-low prices with Kroger brand products, it feels like you're winning,” Tina Turner's iconic raspy voice kicks in “You're simply the best better than all the rest.

What's Love Got to Do with It By this time, Turner had begun work on a full album, Private Dancer, which was released in May 1984 and became a worldwide hit. It spawned a string of hit singles, including "What's Love Got to Do with It", which still stands as Turner's biggest hit, peaking at No. 1 on the Billboard Hot 100 for three weeks.

Prior To Her Passing, Rock And Roll Legend Tina Turner Sold Her Music Rights To Protect Her 'Life's Work'

What's Love Got to Do With It Her first solo album to reach the chart was 1984's 'Private Dancer,' which peaked at No. 3 in September 1984 and launched her comeback. Over the course of her career, she landed 18 songs on the Hot 100, with 1984's "What's Love Got to Do With It" becoming one of her most iconic hits -- and her only No. 1 on the chart.

Known as the "Queen of Rock 'n' Roll", she rose to prominence as the lead singer of the husband-wife duo Ike & Tina Turner before launching a successful career as a solo performer. She was noted for her "swagger, sensuality, powerful gravelly vocals and unstoppable energy", along with her famous legs.

$50M Tina Turner sold catalog in reported $50M deal before death at 83.

BMG Tina Turner sold the rights to her music catalogue, including hits like The Best and Nutbush City Limits, to music publishing company BMG. The deal also sees BMG acquire the rights to Turner's name, image, and likeness for future sponsorship and merchandising deals.

What's Love Got to Do with It Grammy Awards

YearNominee / workResult
1975The Gospel According To Ike And TinaNominated
1985Private DancerNominated
What's Love Got to Do with ItWon
Won

Billboard Year-End Hot 100 singles of 1985

No.TitleArtist(s)
1"Careless Whisper"Wham!
2"Like a Virgin"Madonna
3"Wake Me Up Before You Go-Go"Wham!
4"I Want to Know What Love Is"Foreigner

After years of an abuse, Turner found the courage to leave the marriage, taking nothing but the use of her stage name. Years later she went public with her survival story, becoming an inspiration to domestic abuse survivors. “What she did was incredibly courageous,” said Jackson.

"I believe that if you'll just stand up and go, life will open up for you. Something just motivates you to keep moving," Turner told Oprah in the May 2005 issue of O, the Oprah Magazine.

Turner, who died Wednesday at age 83, had not recorded an original new album this century, and had essentially retired from the music world by 2009. However, her catalog continues to bring in millions in revenue, the majority of which is distributed by Warner Music Group.

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Agenices of the The Kroger Company TV Spot, 'Proven Quality: Peanut Butter and Ice Cream' Song by Tina Turner

The Kroger Company TV commercial - Proven Quality: Peanut Butter and Ice Cream
DDB

DDB Worldwide is a global marketing communications network that operates in over 100 countries worldwide. The company is known for its innovative approach to advertising and marketing, and for their e...

Products

Products Advertised

The Kroger Company Creamy Peanut Butter
The Kroger Company Neapolitan Deluxe Ice Cream
The Kroger Company Spaghetti Pasta
The Kroger Company Tender Spinach
The Kroger Company Tomato Basil Pasta Sauce
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