What the Jack Daniels TV commercial - His Way is about.
The Jack Daniel's TV spot 'His Way' is an ad that showcases the unique and uncompromising approach that Jack Daniel's has always taken to producing its famous whiskey. The ad begins with a quote from the company's founder, Jack Daniel himself, which reads, "Every day we make it, we make it the best we can." This quote sets the tone for the entire ad and highlights the company's commitment to quality and tradition.
The ad then shows a series of scenes that illustrate the making of Jack Daniel's whiskey, including the selection of the finest grains, the careful charcoal mellowing process, and aging the whiskey in their signature oak barrels. The visuals in the ad are stunning, with beautiful shots of the distillery and the surrounding countryside.
Throughout the ad, there is a voiceover explaining the process and the company's philosophy, and it all culminates in the final shot of a glass of Jack Daniel's whiskey being poured. The voiceover says, "Jack Daniel's. Whiskey made his way since 1866."
The 'His Way' TV spot is an excellent example of how Jack Daniel's positions itself as a brand that values quality, tradition, and authenticity. The ad's message is that the company has always done things its way and always will, and that's what makes Jack Daniel's whiskey so special. Overall, it's a beautiful and compelling ad that highlights the unique qualities of the Jack Daniel's brand.
Jack Daniels TV commercial - His Way produced for
Jack Daniel's
was first shown on television on June 24, 2018.
Frequently Asked Questions about jack daniel's tv spot, 'his way'
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Nathan “Nearest” Green
Yet while the whiskey and its eponymous founder have become dominant names in American liquor lore, the person perhaps most responsible for its success - an enslaved man named Nathan “Nearest” Green, who taught Jack Daniel the art of whiskey distillation - went unacknowledged for more than 150 years.
The Jack Daniel's brand's official website suggests that its founder, Jasper Newton "Jack" Daniel, was born in 1850 (his tombstone bears that date), but says his exact birth date is unknown. The company website says it is customary to celebrate his birthday in September.
Gentleman Jack is aged for roughly five years in virgin American oak barrels. It is put through the Lincoln County process once before maturation and once after. It's bottled at 40% abv.
The voice of Jack in the Box is Rick Sittig. For the longest time, the writer and creator of their ads was a small essentially one man shop.
Here's an ad from the '60s or '70s featuring a silent Jack Gilford in a railroad sleeper car and a box of Cracker Jack snack food.
You might be familiar with Jack Daniel's Whiskey brand but it was a black man named Nathan “Nearest” Green who taught Jack Daniel an ancient African technique that filtered liquor through a charcoal mellowing system. This technique is what gives Jack Daniel's Whiskey its rich flavor and taste.
Evan Williams
A man named Evan Williams actually built a whiskey distillery in Louisville in 1783, and this is the first recorded mention of a commercial distillery that we can find, although that doesn't mean that Boone and Ritchie weren't selling or bartering their product.
A bourbon must be distilled at no more than 160 proof, or 80% alcohol by volume. Jack is well under that. It comes over the still at 140 proof, or 70% alcohol.
The #liquor legend, Jack Daniel's last words were 'One last drink, please." So legendary!
Gentleman Jack is a top-shelf version, undergoing additional steps to give it unequaled smoothness. The company refers to this great Tennessee whiskey as “double-mellowed,” and that's a perfect description of this oaky, caramelly spirit.
Proof. The first official square bottle was released in 1895 and embossed with the words “Old Time Distillery No. 7 Jack Daniel Distiller Lynchburg, Tenn.” To pay tribute to this original square bottle, the Distillery released an exact replica in 1992.