What is Jack Daniel's Tennessee Whiskey?
Jack Daniel's Tennessee Whiskey is a type of American whiskey known for its smooth taste and distinct flavor profile. It is named after its founder, Jack Daniel, who established the distillery in Lynchburg, Tennessee, back in 1866.
The whiskey is made from a unique blend of corn, rye, and barley, which is distilled and then filtered through a bed of sugar maple charcoal, a process known as the "Lincoln County Process." This filtration process helps to remove impurities from the whiskey and also adds a distinct flavor profile to the drink, making it one of the most recognizable and popular whiskeys in the world.
Jack Daniel's Tennessee Whiskey is known for its smooth, easy-drinking taste, making it a crowd-pleaser for whiskey lovers and novices alike. It's also a versatile spirit that can be enjoyed neat, on the rocks, or mixed into a cocktail.
In addition to the classic Old No. 7 blend, Jack Daniel's also produces a range of other whiskeys, including Single Barrel Select, Gentleman Jack, and Tennessee Honey, each with their unique flavor profiles and characteristics.
Jack Daniel's has a rich history and a devoted following. It's a true American icon that's beloved by whiskey enthusiasts around the world. Whether you're sipping it neat or mixing it into your favorite cocktail, Jack Daniel's Tennessee Whiskey is a classic spirit that's sure to impress.
Frequently Asked Questions about jack daniel's tennessee whiskey
Since 2013, state law defines Tennessee whiskey as a spirit that is distilled in Tennessee from at least 51% corn, is aged in new charred oak barrels and has undergone the Lincoln County process, filtering the new-make spirit through layers of charcoal before barreling.
The new campaign, “Make it Count”, focuses on the impact on peoples' lives when they decide to choose boldly and with purpose every day, much like Mr. Jack did throughout his own life.
| Jack Daniel |
|---|
| Occupation | Distiller |
| Years active | c. 1865–1911 |
| Known for | Jack Daniel's Tennessee whiskey |
| Relatives | Lem Motlow (nephew) J. Reagor Motlow (great-nephew) |
And no detail was more important than his mash bill, the delicate mix of grains that help shape our whiskey's flavor. Jack Daniel chose a well-considered recipe of 80% corn, 12% barley and 8% rye that we still use today. Using only No. 1 quality grade corn gives the mash an inviting sweetness.
Tennessee Whiskey follows the same production process as Bourbon. However, before aging, it undergoes an additional step known as the Lincoln County Process. The whiskey is filtered through charcoal made from sugar maple, which can mellow the flavor and remove impurities.
Tennessee whiskey must be made in Tennessee, while bourbon can be produced anywhere in the United States. Tennessee whiskey undergoes a charcoal filtering process called the Lincoln County Process, which aims to produce a slightly mellower spirit.
The emblem features a square shape representing its bottle, enclosed in another shape. The brand's staple “Old No. 7” branding is located on this design as well. Located at the top of the logo is Jack Daniel's wordmark, making it clear what brand this logo belongs to (if you didn't already know by the Old No.
Jack Daniel's is the only spirits brand ranked in the top 100 and comes in at #81 with a value of $6.5 billion, a 4% increase and moving it up one spot from #82 in 2020.
Jack Daniel's is a Tennessee whiskey, so it absolutely is whiskey as well. It's even in the name. Whiskey is just the broadest term for distilled grain that's aged in oak barrels, regardless of factors such as the grains used (e.g., corn, rye, wheat, barley, rice), where it's made, the barrels used, and more.
Jack Daniels is the world's best-selling American whiskey, loved for its spicy, smokey taste and sweet finish. Technically a straight bourbon, the company prefers the moniker "Tennessee Whiskey".
While bourbon may reign supreme among American whiskeys, it's not the only whiskey made here. In fact, Jack Daniel's, the most popular whiskey brand in America, is not a bourbon but a Tennessee whiskey, and most of the classic American whiskey-based cocktails call for rye, not its sweeter cousin bourbon.
Bourbon has diverse flavor profiles, including caramel, vanilla, oak, and fruit notes. On the other hand, Tennessee Whiskey undergoes charcoal filtration that results in a smoother and slightly sweeter taste, with hints of caramel, vanilla, and a subtle charcoal influence.
Tennessee whiskey is bourbon. Don't let anyone tell you otherwise. It meets the federal definition of bourbon: at least 51% corn, aged in new, charred oak barrels and free of any additives. Tennessee whiskey, according to state law, must be filtered through charcoal, a process called the Lincoln County Process.
A bourbon must be distilled at no more than 160 proof, or 80% alcohol by volume. Jack is well under that. It comes over the still at 140 proof, or 70% alcohol.
Tennessee whiskey must be made in Tennessee, while bourbon can be produced anywhere in the United States. Tennessee whiskey undergoes a charcoal filtering process called the Lincoln County Process, which aims to produce a slightly mellower spirit.
According to Daniel's biographer, the origin of the "Old No. 7" brand name was the number assigned to Daniel's distillery for government registration. He was forced to change the registration number when the federal government redrew the district, and he became Number 16 in district 5 instead of No. 7 in district 4.
