What is GEICO?GEICO (Government Employees Insurance Company) is an American auto insurance company headquartered in Chevy Chase, Maryland. It was founded in 1936 by Leo Goodwin Sr. and his wife Lillia...
The GEICO TV spot titled "CBS Sports: Play of the Day: KC Chiefs" features the Kansas City Chiefs gameday experience and highlights one exhilarating moment in particular. The ad opens with footage of Arrowhead Stadium packed with fans cheering on their team. A voiceover then announces that CBS Sports has chosen an exciting play of the day from the recent Chiefs game to showcase.
The camera then focuses on the field where we see Chiefs quarterback Patrick Mahomes launch the ball downfield to his teammate Tyreek Hill, who makes an incredible catch, zig-zags past defenders, and runs into the end zone for the touchdown. The crowd erupts in celebration, and the TV announcers even remark on how jaw-dropping that play was.
The ad then encourages viewers to call GEICO for a free rate quote on insurance, reminding us that "just like Chiefs football, saving money with GEICO is always a good idea." The commercial ends with the GEICO logo and tagline.
Overall, the ad effectively captures the excitement and energy of a live Chiefs game and uses it to promote the idea that using GEICO for insurance is a smart and affordable choice. It's a perfect example of how GEICO uses witty and light-hearted ads to grab the viewers' attention and keep them engaged.
GEICO TV commercial - CBS Sports: Play of the Day: KC Chiefs produced for GEICO was first shown on television on October 28, 2018.
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