What the Southern Company TV commercial - Built for Resilience is about.

The Southern Company TV Spot, 'Built for Resilience', is a powerful and impactful commercial that showcases the company's commitment to delivering reliable power to its customers, even in the face of adversity. The commercial opens with footage of hurricanes and other natural disasters, reminding viewers of the devastating impact these events can have on communities and their power systems.

The commercial then transitions to footage of Southern Company employees hard at work, repairing downed power lines and restoring power to their customers. The message is clear: Southern Company is dedicated to ensuring that its customers have access to reliable power even in the face of extreme weather events or other unexpected challenges.

Throughout the commercial, there is a strong emphasis on the company's culture of safety and their commitment to using the latest technology to deliver power in the most efficient and effective way possible. As the commercial comes to a close, viewers are left with the impression that Southern Company is not just a power provider, but a partner to the communities it serves.

Overall, the Southern Company TV Spot, 'Built for Resilience', is a powerful reminder of the importance of reliable power and the tireless work of the individuals and companies dedicated to keeping the lights on even in the toughest of circumstances.

Southern Company TV commercial - Built for Resilience produced for Southern Company was first shown on television on July 10, 2020.