TIDAL, the renowned music streaming platform, has taken the entertainment industry by storm since its inception. Founded in 2014 by Norwegian company Aspiro, TIDAL aims to provide users with a unique...
TIDAL, the music streaming service, recently released a powerful TV spot promoting their platform featuring the talented actress Lupita Nyong'o. The spot, titled 'MaNyfaCedGod', features a poignant message about the importance of diversity and inclusivity in the music industry, and showcases Nyong'o in a stunning visual performance.
The TV spot begins with Nyong'o standing alone against a vibrant background of changing colors and shapes. As the beat drops, she begins to dance with such grace and fluidity that it's hard to take your eyes off her. The camera then cuts to a series of scenes where Nyong'o is joined by a diverse group of dancers, each bringing their unique energy and moves to the performance.
What makes this TV spot so powerful is its call to action for inclusivity and diversity in the music industry. The title itself references the song "MaNyfaCedGod" by Jay-Z, which speaks to the many faces and emotions that we all carry within us. In the opening scene, Nyong'o recites lyrics from the song, saying "Our external representation of ourselves should be intimately informed by our internal self."
The TV spot is a celebration of the diversity and richness of cultures within the music industry, and how TIDAL is committed to providing a platform that showcases this diversity. With the visual prowess of Nyong'o, the spot is not only visually stunning but also impactful in its message.
Overall, the TIDAL TV spot featuring Lupita Nyong'o is an impressive example of creativity and inclusivity in the music industry. It's a powerful reminder of the many faces and emotions that we all carry within us, and how music can bring us together in the most powerful way possible.
TIDAL TV commercial - MaNyfaCedGod produced for TIDAL was first shown on television on June 28, 2017.
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