TIDAL television commercial 2016 - Usher: Hard II Love

What the TIDAL TV commercial - Usher: Hard II Love is about.

TIDAL TV Spot, 'Usher: Hard II Love' is an advertisement that features the acclaimed R&B artist, Usher, promoting his latest album, Hard II Love, exclusively on TIDAL. The advertisement showcases Usher's musical talent and also conveys a strong message about the power of music in bringing people together.

The spot begins with Usher sitting on a throne-like chair in a dimly lit room, surrounded by a group of diverse individuals who begin to dance as he starts to sing. The camera quickly moves to different close-ups of Usher and the people dancing, showing how music can create a sense of unity despite differences in age, race and culture.

The next scene shows a group of people coming together in an outdoor setting, hugging and dancing with each other while Usher sings in the background. They all seem to be lost in the moment, reflecting the emotional and transformative power of music.

The advertisement also emphasizes TIDAL's commitment to high-quality audio and video streaming, providing a premium listening experience to music lovers. The message conveyed is that TIDAL is the go-to platform for music lovers who care about the quality of their music and want access to exclusive content from their favourite artists.

Overall, TIDAL TV Spot, 'Usher: Hard II Love' is a powerful and engaging advertisement that not only promotes Usher's latest album but also celebrates the power of music in bringing people together and creating positive change.

TIDAL TV commercial - Usher: Hard II Love produced for TIDAL was first shown on television on September 12, 2016.

Song from commercial TIDAL TV Spot, 'Usher: Hard II Love'

"Rivals" by Usher ft. Future

"Rivals" is a song by American singer Usher ), released as the fourth single for his eighth studio album ), Hard II Love. The song features the vocal talent of rapper Future. The song was released on August 30, 2016, and the music video was released on September 13, 2016.

Lyrics and Meaning

The lyrics of "Rivals" revolve around a romantic relationship, with Usher singing about his feelings for his lover. He compares his love to a game of spades and talks about the emotions he feels when he is with his partner. The song has a smooth R&B sound with a catchy beat.

Reception and Production

The song received generally positive reviews from critics, with many praising the chemistry between Usher and Future. The song was produced by K-Major and co-produced by Brandon "B.A.M." Hodge. The music video, directed by Ryan Pallotta, features Usher and Future performing in a dimly lit room with flashing lights.

Conclusion

Overall, "Rivals" is a popular R&B song that showcases Usher's smooth vocals and the rap talent of Future. The song has been well-received by fans and critics alike and remains a popular track in Usher's discography.