About Oral-BOral-B is a brand of oral hygiene products, including toothbrushes, toothpaste, dental floss, and mouthwashes. It was owned by the Gillette Company before being acquired by Procter & Gamb...
Oral-B is one of the best-known and most innovative brands in the dental hygiene industry, constantly pushing the boundaries to help their customers achieve optimal oral health. One of their most memorable TV spots is called 'Toss and Reach.'
The commercial begins with a woman brushing her teeth, and then picking up a new Oral-B toothbrush. She looks at it with some confusion, clearly not sure how to use it properly. Suddenly, an animated toothbrush appears in her hand and starts showing her how to use the new toothbrush correctly.
The toothbrush instructs her to "toss" the old toothbrush away and "reach" for the new one. The woman throws her old toothbrush away before grabbing hold of the new Oral-B toothbrush.
As she starts brushing, the toothbrush continues to offer guidance, suggesting specific brushing techniques and highlighting the benefits of the new Oral-B toothbrush. At the end of the commercial, the woman looks at her reflection in the mirror, and we see a flash of white teeth, signaling that the new toothbrush has done its job.
The 'Toss and Reach' Oral-B TV spot is a clever and memorable way to showcase the benefits of a new toothbrush, and encourages viewers to try out the advanced features of the Oral-B toothbrush for themselves. By using playful animation and vivid visuals, the commercial effectively communicates the message that the new Oral-B toothbrush is a great choice for anyone looking to improve their oral health, and encourages viewers to consider incorporating the product into their daily routine.
Oral-B TV commercial - Toss and Reach produced for Oral-B was first shown on television on November 13, 2018.
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