Axe, also known as Lynx in some regions, is a popular brand of hair care products known for its edgy and provocative advertising campaigns. The brand was first launched in France in 1983 and has since...
The Axe Spiking Hair Styling TV Spot showcases the brand's new product, which promises to give an edgy and punk-inspired look to men's hair. The ad begins with a close-up of a man's hand opening the bottle of Axe Spiking Hair Styling product. The camera then zooms out to show a young man in front of a mirror, staring at his reflection as the narrator explains the benefits of the product.
The ad emphasizes the 'spike-up' look, which is achieved by using the product to create a spiky and bold hairstyle that stands out. The model proceeds to demonstrate how to use the product, first by tousling his hair with his fingertips and then generously applying the Axe Spiking Hair Styling product.
As soon as the product is applied, the model styles his hair into a punk-inspired hairdo that is sure to make an impression. The ad then cuts to a number of different men sporting the spiky hairstyle, each looking confident and stylish.
The ad ends with the tagline "Get The Spiked-Up Look" while encouraging their audience to try the product and create the bold and daring look that can help express their unique style.
The Axe Spiking Hair Styling TV Spot is designed to appeal to young men who are experimenting with different styles and expressing their individuality. By combining cutting-edge styling and production techniques with a punk-inspired aesthetic, Axe creates a TV spot that is both trendy and impactful.
Axe Spiking Hair Styling TV commercial - The Spiked-Up Look produced for Axe (Hair Care) was first shown on television on May 26, 2013.
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