State Farm TV commercial - Heritage of the Assist
Advertisers
Advertisers of the State Farm TV Spot, 'Heritage of the Assist' Featuring Chris Paul
State Farm
State Farm is an established insurance and financial services company that has been providing its customers with peace of mind for over 90 years. Founded in 1922 by George Jacob "G.J." Mecherle, the c...
What the State Farm TV commercial - Heritage of the Assist is about.
State Farm's "Heritage of the Assist" TV spot featuring Chris Paul pays tribute to the significance of assists in the game of basketball and how they have shaped the careers of many legendary players, including Paul himself. The commercial showcases some of the historic moments from the sport, such as Magic Johnson's no-look assist to James Worthy for a soaring dunk, and Isiah Thomas passing the ball through the legs of Larry Bird, highlighting the impact of assists in making these memorable plays possible.
Throughout the ad, a conversation takes place between Chris Paul and his "stand-in", a young basketball player who looks up to the NBA star. Paul emphasizes the importance of assists in the game and their significance in life as well. He tells the young player that, just like in basketball, sometimes it's more important to make the assist than to score the basket himself. This message of teamwork and humility is a key value of the State Farm brand, which is dedicated to helping its customers and communities.
Chris Paul, who is also a State Farm spokesperson, has been recognized for his exceptional assists skills throughout his NBA career. The "Heritage of the Assist" TV spot is a clever way for State Farm to tell its own story through the lens of the basketball world, and to demonstrate how the company is committed to being a helpful and supportive partner to its customers when it matters most.
Overall, State Farm's "Heritage of the Assist" TV spot featuring Chris Paul is a captivating and inspiring masterpiece that encapsulates the importance of teamwork, humility, and making a positive impact in the lives of others, both on and off the basketball court.
State Farm TV commercial - Heritage of the Assist produced for State Farm was first shown on television on December 30, 2013.
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