Toyota Motor Corporation is a Japanese multinational automotive manufacturer that is widely recognized as one of the world's largest automobile manufacturers. The company was founded by Kiichiro Toyod...
In 2013, Toyota released a new television commercial for their popular RAV4 model. The TV spot, titled "New Orleans," showcased the ruggedness and versatility of the SUV in an unforgettable way.
The commercial opens with a view of the city of New Orleans, showcasing its vibrant culture and lively atmosphere. Suddenly, a massive storm rolls in, with dark clouds and torrential rain. As the storm intensifies, we see a RAV4 driving through the city, navigating through flooded streets and debris.
What's most striking about the commercial is the way the RAV4 seems completely at home in the midst of the storm. The SUV’s superior handling and off-road capabilities are on full display as it forges through the flooded streets, splashing through puddles and pushing aside debris.
As the storm passes, the commercial ends with the RAV4 driving through the city, seemingly unscathed by the chaos that has unfolded. The tagline "Reinvented to explore" flashes across the screen, driving home the RAV4's ability to take on any challenge – even a natural disaster.
The "New Orleans" commercial certainly made an impression on viewers, showcasing the RAV4's toughness and off-road prowess in a memorable way. It also highlighted Toyota's commitment to innovation and quality, setting the stage for the continued success of the RAV4 model in the years to come.
2013 Toyota RAV4 TV commercial - New Orleans produced for Toyota was first shown on television on April 14, 2013.
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