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Advertisers

Advertisers of the Axe Apollo 2013 Super Bowl TV Spot, 'Lifeguard'

Axe Apollo 2013 Super Bowl TV commercial - Lifeguard
Axe (Deodorant)

Axe, also known as Lynx in some parts of the world, is a widely recognized brand that specializes in personal care products, particularly deodorants for men. With its bold marketing campaigns and edgy...

What the Axe Apollo 2013 Super Bowl TV commercial - Lifeguard is about.

Axe Apollo 2013 Super Bowl TV commercial - Lifeguard

The Axe Apollo 2013 Super Bowl TV Spot, 'Lifeguard' was a popular commercial that aired during the Super Bowl that year. The ad featured a group of lifeguards, with one in particular catching the eye of a group of women lounging on the beach. The lifeguard, played by actor and model Elian Gallardo, captures the attention of the women with his chiseled abs and good looks.

As Gallardo walks by the women, they are all left in awe, and one of them even goes into cardiac arrest from the sight of him. The other lifeguards spring into action to save her, but she ultimately recovers with a smile on her face.

The ad then takes a humorous turn, as the camera pans to the beach, where countless men are sprinting towards the water, presumably to put themselves in harm's way so that they too can be rescued by the heroic lifeguards.

The ad was widely popular, as it was a clever play on the Axe brand's long-standing reputation for playful and sometimes controversial advertising. It was noted for its tongue-in-cheek humor and the way it played on the concept of "manliness" that was embodied in the Axe Apollo line of products.

Axe Apollo 2013 Super Bowl TV commercial - Lifeguard produced for Axe (Deodorant) was first shown on television on February 2, 2013.

Videos

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Agenices

Agenices of the Axe Apollo 2013 Super Bowl TV Spot, 'Lifeguard'

Axe Apollo 2013 Super Bowl TV commercial - Lifeguard
BBH

BBH stands for Brown Brothers Harriman, which is a private financial company that offers a wide range of services, including investment management, private banking, and investor services. It was found...

Axe Apollo 2013 Super Bowl TV commercial - Lifeguard
Biscuit Filmworks

Biscuit Filmworks is an award-winning commercial production company that specializes in producing high-quality commercials, branded content, and short films. The company was founded in 2000 by directo...

Axe Apollo 2013 Super Bowl TV commercial - Lifeguard
The Martin Agency

The Martin Agency is a full-service advertising agency based in Richmond, Virginia, United States. The company was founded in 1965 by David Martin and has since grown to become one of the leading adve...

Products

Products Advertised

Axe (Deodorant) Apollo Deodorant Body Spray
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