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Jim Beam Devils Cut TV commercial
Jim Beam

Jim Beam is a company that specializes in the production of various types of bourbon whiskey. Founded in 1795 by Jacob Beam, the company has since become a household name within the beverage industry,...

What the Jim Beam Devils Cut TV commercial is about.

Jim Beam Devils Cut TV commercial

Title: Jim Beam Devil's Cut TV Spot: Unleash the Boldness

Introduction:In the world of spirits, Jim Beam has always been synonymous with tradition and excellence. Known for their distinctive bourbon, they have consistently pushed the boundaries, introducing innovative flavors and crafting memorable experiences. The Jim Beam Devil's Cut TV spot perfectly captures the essence of their audacious spirit, urging consumers to unleash their inner boldness.

Scene 1: The UnveilingThe commercial opens with an intricate sequence of close-ups showcasing the iconic Jim Beam bottle. The camera focuses on the striking crimson label, a symbol of the Devil's Cut bourbon. As the camera smoothly zooms out, the viewer is transported to an atmospheric setting, a dimly lit speakeasy bar, exuding mystery and intrigue.

Scene 2: The Barkeeper's TaleEnter the charismatic and suave barkeeper, played by a compelling actor. He leans on the counter, his voice captivating as he narrates the tale of the infamous Devil's Cut bourbon. With each word and gesture, he conveys the allure and mystique behind the spirit.

Scene 3: The TransformationThe screen fades into a mesmerizing montage showcasing the transformational process of crafting the Devil's Cut bourbon. The oak barrels, the aging process, and the expertise of the distillers all come alive in a visually stunning fashion. The use of vivid colors and intense lighting heighten the dramatic effect, captivating the audience.

Scene 4: Unleash the BoldnessAs the tempo of the commercial intensifies, the barkeeper raises his glass, filled with the amber elixir. The camera slowly pans to a diverse gathering of patrons, embodying the spirit of adventure and rebellion. They raise their glasses in unison with the toast, "Unleash the Boldness."

Scene 5: Celebration and RevelryThe atmosphere transforms into a vibrant celebration of life, where the previously subdued speakeasy erupts with energy and joy. The bar is filled with laughter, dancing, and clinking glasses as consumers immerse themselves in the flavor and experience of Jim Beam Devil's Cut.

Conclusion:The Devil's Cut TV spot serves as an invitation to embrace boldness and push boundaries. It encapsulates the essence of Jim Beam's Devil's Cut bourbon by beautifully showcasing its creation process and captivating the viewer with its mysterious allure. By the end of the commercial, the audience is left with a thirst for adventure, eager to savor the intensity and richness of the Devil's Cut bourbon.

Jim Beam Devils Cut TV commercial produced for Jim Beam was first shown on television on October 27, 2013.

Frequently Asked Questions about jim beam devil's cut tv spot

We take the liquid we extract from our barrels, blend it with extra-aged Kentucky straight bourbon whiskey and bottle it at 90 proof to create a premium bourbon with extra depth and complexity. Designed to be enjoyed neat or on the rocks, Jim Beam Devil's Cut has a robust flavor with deep color, aroma and character.

After aging, when the bourbon is dumped out of the barrel, some liquid stays trapped deep inside the wood. This is the “Devil's Cut.” We've made history by extracting it.

We take the liquid we extract from our barrels, blend it with extra-aged Kentucky straight bourbon whiskey and bottle it at 90 proof to create a premium bourbon with extra depth and complexity. Designed to be enjoyed neat or on the rocks, Jim Beam Devil's Cut has a robust flavor with deep color, aroma and character.”

When whiskey is aged some of the liquid in the barrels is lost to evaporation, this is called the Angel's Share, but some soaks into the wood and stays there. Beam has coined this the Devil's Cut; which is where the whiskey gets it name.

This whiskey is the Devil's cut. Jim Beam takes extracts the whiskey from the oak barrels and blends it with Jim Beam Black to create Jim Beam Devil's Cut. Jim Beam Devil's Cut is the same mashbill as Jim Beam Black, but it's 90 proof vs 86 proof and just a couple dollars more expensive.

First they take barrels of whiskey that have been aged for at least 6 years, so they say, and dump them for blending. They then take those barrels and us a proprietary process involving water, mechanical agitation and heat to basically “sweat” the barrels and extract the bourbon from the wood.

90 proof The mixture is bottled at 90 proof (45 % ABV) and the result is a new style of bourbon which they call Jim Beam Devil's Cut.

6 years So how does Jim Beam go about creating their Devil's Cut? First they take barrels of whiskey that have been aged for at least 6 years, so they say, and dump them for blending.

CLERMONT, Ky., May 25, 2011 /PRNewswire/ -- Continuing to push the envelope in the bourbon category, Jim Beam® debuts the latest innovation in its portfolio – Devil's Cut™. The new, premium bourbon whiskey is created using a proprietary process that extracts the liquid trapped inside the wood of the bourbon barrels.

We use a proprietary process that extracts the rich bourbon trapped inside the barrel wood. When ready, we then blend this liquid with extra-aged bourbon and bottle it at 90 proof (45% vol.) for robust, premium bourbon with deep colour, aroma, and character.

6 years First they take barrels of whiskey that have been aged for at least 6 years, so they say, and dump them for blending. They then take those barrels and us a proprietary process involving water, mechanical agitation and heat to basically “sweat” the barrels and extract the bourbon from the wood.

Jim Beam Devil's Cut is wintergreen and mint forward with wood, honey, orange rind, and a little sour corn mash. There is some sweetness, but it's primarily minty from the rye, different than Jim Beam White, which is sweeter with honey. It reminds me of standing in a pine forest in winter, a pleasant thought.

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Agenices of the Jim Beam Devil's Cut TV Spot

Jim Beam Devils Cut TV commercial
G2 Worldwide

G2 Worldwide is a global marketing agency that works with some of the biggest brands in the world. The company was founded in 1991 and is headquartered in New York, with offices in over 40 countries....

Jim Beam Devils Cut TV commercial
Leo Burnett

Leo Burnett is a renowned advertising company that has been in operation for over 80 years. Founded in 1935 by Leo Burnett, the company has grown to become one of the most respected and revered advert...

Jim Beam Devils Cut TV commercial
Starcom

Starcom is a world-renowned media communications agency that specializes in harnessing the power of media , technology, and data to create engaging and effective advertising campaigns. The company was...

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Jim Beam Devil's Cut
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