What the The American Legion TV commercial - I Missed It is about.

The American Legion TV Spot, 'I Missed It' is a heartfelt commercial that strikes a chord with audiences by tapping into the emotions surrounding missed opportunities. The spot begins with a young man sitting alone in a dimly-lit room. He is deep in thought, reflecting on the chances he's missed over the years.

The viewer then sees a series of flashbacks – the young man as a child, watching his father march in a parade; as a teenager, standing on the sidelines as his friends join the army; and then as a young adult, missing yet another opportunity to serve his country.

As the series of missed opportunities plays out, the young man's regret and sadness are palpable. But then, there is a glimmer of hope as he sees a group of American Legion members marching in a parade. These are the people who never let the opportunity to serve their country pass by.

Through the American Legion, the young man can still find purpose and belonging, and perhaps even make up for the opportunities he's missed in the past. The final message of the commercial is a simple but powerful one – it's never too late to be a part of something bigger than yourself.

Overall, this TV spot is a touching tribute to all those who have missed an opportunity to serve their country. It encourages viewers to look into the American Legion as a way to fulfill their sense of duty and make a difference in their communities.

The American Legion TV commercial - I Missed It produced for The American Legion was first shown on television on April 30, 2023.