The classically-rugged Wilson Peak, at 14,017 ft., is the signature symbol for the San Juan Mountains and the inspiration for the mountain graphic that was used on Coors Banquet and is still used on the Coors Light packaging.

Cold Packaged When the mountains turn blue, it's as cold as the Rockies.

The brand's primary cans are emblazoned with “Chill” and are designed to look like they're encrusted with ice.

Mahomes is starring in a new commercial for the company, which noted NFL players can't promote beer. That's why the beermaker introduced a Coors Light Bear, who pals around with the NFL's MVP in the advertisement. “When I'm on the golf course, I always need my Coors Light Bear,” Mahomes said in a news release.

Now on Coors Light bottles and cans, the iconic mountains still turn blue when the beer is cold, and in addition, a new cold indicator bar will turn blue at the same time. Then, when the Coors Light temperature is at the peak of refreshment, a second super cold indicator bar turns blue.

With the ink application problem solved, the cans - the mountains would turn blue at approximately 46 degrees Fahrenheit - went into production. First in 2007 in the U.K. Then in 2008 in Canada. And they finally reached the U.S. in 2009.

Beer brand Coors had issues in the Spanish-speaking market when its slogan, 'Turn it Loose', turned a few stomachs.

Great Taste, Less Filling Classic Miller Lite Commercial 'More Taste, Less Filling' Great Taste, Less Filling campaign, which began in 1974 has been one of the most memorable and successful campaigns of all time. Advertising Age magazine ranked it as the eighth best campaign in advertising history!

Coors, ubiquitous potion of good time brohood, was once illegal in certain states. The movie was made in the late '70s, and at that time, Coors was actually a regional product. It was made in Colorado, but because it wasn't pasteurized and contained no preservatives, shipping could get a little tricky.

Banquet Beer Founded in 1873, Coors was nicknamed “Banquet Beer” by Clear Creek Canyon miners, who'd drink it in banquet halls or huge banquet tents when there were no halls.

actor Jonathan Goldsmith The Most Interesting Man in the World was an advertising campaign for Dos Equis beer featuring actor Jonathan Goldsmith as a bearded, debonair older gentleman with voiceovers that were both humorous and outrageous. The advertisements first began appearing in the United States in 2006 and became a popular Internet meme.

Molson Coors Beverage Company will rebrand Coors Light to Coors from March 2021. The producer has also committed a multimillion-pound investment in the UK to drive ongoing growth in the premium 4% beer category.