What the SodaStream TV commercial - Confession is about.

Title: SodaStream TV Spot, 'Confession' Featuring Jillian Michaels

Introduction:SodaStream, the leading brand in home carbonation, released a captivating and thought-provoking TV spot titled "Confession," which featured the renowned fitness guru Jillian Michaels. This compelling advertisement aimed to challenge conventional norms surrounding single-use plastic bottles and the impact they have on the environment. With Jillian Michaels as the spokesperson, the ad sought to encourage viewers to make a meaningful change in their drinking habits.

Plot:The TV spot begins with Jillian Michaels speaking directly to the camera, her charismatic and energetic persona capturing the viewer's attention. She confesses how she used to be obsessed with bottled water, consuming dozens of plastic bottles each week without much thought about their consequences.

As she continues, the camera angle shifts to reveal Michaels in an authentic setting - her kitchen. She demonstrates how she discovered SodaStream as an environmentally conscious solution to her addiction to bottled water. Michaels demonstrates the simplicity and ease of making sparkling water at home using the SodaStream machine, while highlighting the environmental benefits of reducing plastic waste.

The ad features a montage showcasing people from all walks of life, proudly using their SodaStream machines to create their favorite bubbly drinks. Whether it's a refreshing sparkling water, a homemade soda, or a bubbly cocktail, SodaStream empowers individuals to take control of their beverage choices while actively reducing their carbon footprint.

Michaels passionately explains how the average American consumes over 30 plastic bottles per month, which contributes significantly to the global plastic waste crisis. She challenges viewers to make a change, emphasizing that with SodaStream, they can play an active role in reducing plastic pollution, one bubbly drink at a time.

The tone of the spot shifts to an upbeat and inspiring melody, further enhancing the message of empowerment and positivity. The ad concludes with Michaels holding up her SodaStream bottle, urging viewers to make their own pledge to join the SodaStream movement and make a difference for the planet.

Impact:The "Confession" TV spot featuring Jillian Michaels had a profound impact on viewers. Its powerful message encouraged individuals to reevaluate their reliance on single-use plastic bottles and consider more sustainable alternatives such as SodaStream. The ad sparked conversations about the environmental impact of plastic waste and encouraged consumers to make more conscious choices when it comes to their beverage habits.

SodaStream's collaboration with Jillian Michaels resonated well with fitness enthusiasts and environmentally conscious consumers alike. Not only did it highlight the convenience and cost-effectiveness of making sparkling drinks at home, but it also reminded people of their power to make a positive impact on the planet through small lifestyle changes.

Conclusion:SodaStream's TV spot, "Confession," featuring Jillian Michaels, delivered a powerful message about sustainability and the detrimental effects of single-use plastic bottles. By showcasing Michaels' personal transformation and advocacy for SodaStream, the ad inspired viewers to embrace a more eco-friendly lifestyle while enjoying their favorite bubbly drinks. It served as a reminder that each individual has the power to contribute to a cleaner and greener future.

SodaStream TV commercial - Confession produced for SodaStream was first shown on television on October 25, 2017.