Pure Michigan is as an advertising campaign by the state of Michigan to market the state of Michigan as a travel and tourism destination. It was launched in 2008 featuring the voice of actor and comedian Tim Allen, using the title song from The Cider House Rules as the background music in television commercials.

We all know the iconic "Pure Michigan" campaign voiced by Tim Allen. Now his voice is joined by someone else, and the script is from the heart. Detroit poet Jessica Care Moore is the new voice, and her original writing is the script describing the most beautiful places across the state.

Jessica Care Moore Detroit's Jessica Care Moore is the new voice of the popular Pure Michigan tourism campaign.

It's hard to picture the Pure Michigan tourism campaign ads without the narrative voice of actor Tim Allen, who grew up near Detroit. But the 2006 pairing almost exploded in acrimony before it had a chance to take off.

McCann Erickson advertising In 2006 the “Pure Michigan” phrase was created by the McCann Erickson advertising agency for Travel Michigan, and an advertising campaign was launched regionally.

Keep It Fresh The 'Keep It Fresh' campaign marks Pure Michigan's return to national TV during the summer timeframe, with spots and custom executions running across Discovery, Food Network, HGTV and Magnolia Network.

McCann Erickson advertising agency In 2006 the “Pure Michigan” phrase was created by the McCann Erickson advertising agency for Travel Michigan, and an advertising campaign was launched regionally.

Before Pure Michigan, the state's tourism campaign centered on the slogan “Great Lakes, Great Times,” adopted in the late 1990s under then-Gov. John Engler.

You know Madonna, Eminem, Bob Seger, Kid Rock, Ted Nugent, Alice Cooper and many of the Motown greats are from this state, but it may surprise you to learn some other big musicians were born here.

Though the Pixar team have agreed with Allen that this is a new version of Buzz, they imply that they made the decision to change the character's voice. Lightyear's director-screenwriter Angus MacLane told Vanity Fair that they changed the voice to differentiate this version of the character.

poet Jessica Care Moore Another new thing you might notice in these ads is a new voice. Detroit-area voice performer and poet Jessica Care Moore is narrating these commercials alongside Tim Allen.

“The Pure Michigan advertising campaign has been an integral component to the success of the tourism industry in the State since its debut in 2006.