New Balance is an American-based company that specializes in the production of athletic and lifestyle footwear, as well as apparel and accessories. Founded in 1906 as the New Balance Arch Company, it...
Title: New Balance TV Spot, 'Now' Featuring Raheem Sterling, Bukayo Saka, Song by Experience Unlimited
Introduction:In a world where sports and inspiring stories often intertwine, New Balance has once again captured the essence of determination and triumph in their latest TV spot, appropriately titled 'Now.' This emotionally charged commercial showcases the incredible journeys of two gifted footballers, Raheem Sterling and Bukayo Saka, as they rise above challenges and chase their dreams. Set against the backdrop of the powerful song "Do You Remember" by Experience Unlimited, this TV spot is a testament to the unwavering spirit of these athletes.
Body:The New Balance TV spot 'Now' opens with a captivating shot of Raheem Sterling, adorned in a New Balance kit, standing amidst a sea of cheering fans. The atmosphere is electric as the camera pans to capture every emotion etched on the faces of the crowd. Meanwhile, Sterling's voiceover narrates the path he has taken to reach this moment, from humble beginnings to the bright lights of the football world.
As the visuals transition to Bukayo Saka, an equally gifted player, we witness his own remarkable journey unfold. Saka's passionate voice narrates his story of determination, dreaming big, and surpassing expectations. The spot cleverly weaves together scenes of both players in action, showcasing their immense talent and resilience.
Through a combination of powerful imagery and heartfelt moments, the TV spot highlights the challenges faced by Sterling and Saka, both on and off the pitch. It captures their unwavering dedication and the sacrifices they made, paving the way for their remarkable success. The spot celebrates their resilience and serves as an inspiration to aspiring athletes around the world.
The song "Do You Remember" by Experience Unlimited, with its pulsating beat and soulful lyrics, adds another layer of depth to the commercial. The song's nostalgic undertones perfectly complement the emotional journey depicted in the visual narrative, creating a powerful synergy.
Conclusion:The New Balance TV spot, 'Now', featuring Raheem Sterling and Bukayo Saka, showcases the remarkable journeys of two exceptional footballers who defied the odds to achieve greatness. With the backdrop of the inspiring song "Do You Remember" by Experience Unlimited, this commercial encapsulates the spirit of perseverance, ambition, and determination. It serves as a reminder that dreams can be achieved through hard work and an unwavering belief in oneself. New Balance once again captures the essence of sport and the power it holds to inspire and uplift.
New Balance TV commercial - Now produced for New Balance was first shown on television on November 21, 2022.
Overview"Hey You" is a song by the Washington D.C. based go-go band Experience Unlimited (E.U.). The song was released as part of their debut studio album "Free Yourself" in 1977 ). It gained renewed popularity in recent years after being featured in a New Balance commercial in 2022.
Background"Hey You" was written and performed by E.U. The band was formed in 1975 and is known for pioneering the go-go music genre, which combines funk, rhythm and blues, and early hip-hop. "Free Yourself" was their first album, released in 1977, and "Hey You" was one of the tracks on it.
Commercial Success"Hey You" gained widespread popularity after being featured in a New Balance commercial in 2022. The commercial was part of the company's campaign for the England 2022 World Cup and featured several famous soccer players, including Raheem Sterling. The song's catchy beat and upbeat lyrics made it a popular choice for the commercial, and it helped to introduce a new generation of listeners to E.U.'s music.
Legacy"Hey You" remains one of E.U.'s most popular songs and is often cited as a classic example of the go-go music genre. The band went on to release several more albums over the years, including "Future Funk" in 1982, and they continue to perform to this day. The song has also been featured in several other films, TV shows, and commercials over the years, cementing its place as a beloved classic.
We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:
VMLY&R is a global brand and customer experience agency that offers a range of services to its clients. The company covers a variety of disease areas, including IBD, Autism, and Neuromyelitis Optica,...