What the Lays Kettle Cooked TV commercial - Lays Kitchen is about.
Lay's Kettle Cooked TV Spot, 'Lay's Kitchen' is a commercial for Lay's potato chips that showcases the making of the brand's kettle-cooked chips. The ad starts with a home cook crumbling Lay's kettle cooked chips on top of a salad. Suddenly, the kitchen turns into a massive Lay's factory, complete with busy workers making the chips.
The ad highlights the unique flavor and crunch of the kettle-cooked chips, showcasing the care and attention that goes into their production. The chips are cooked in small batches, and the recipe is carefully crafted to achieve the perfect balance of flavor and texture.
The commercial also features a catchy jingle, with the lyrics, "You can always tell the best chips - slow cooked, extra thick, kettle style, we all love 'em."
Overall, the 'Lay's Kitchen' TV spot effectively emphasizes the quality and craftsmanship behind Lay's Kettle Cooked chips, and leaves viewers craving the delicious crunch of these premium snacks.
Lays Kettle Cooked TV commercial - Lays Kitchen produced for
Lay's
was first shown on television on July 6, 2014.
Frequently Asked Questions about lay's kettle cooked tv spot, 'lay's kitchen'
Lay's Kettle Cooked Original potato chips have a browner, more golden hue. They're thicker than the classic potato chips and their sides tend to flip up, which results in a crunchier, crispier chewing experience.
What does “kettle cooked” mean? The term kettle cooked refers to the vessel in which the chips are fried. Long ago, before the invention of mass production, if you wanted potato chips you'd have to go out in the yard, dig up a few spuds, slice them up, and then toss them in a kettle of hot oil.
Kettle chips, unlike their continually processed brethren (what you might picture when thinking of the standard Lay's chip), are fried in batches, dipped and swirled around in hot oil for longer periods of time until they're crunchier and caramelized to a deeper color.
Salem, Oregon
Kettle Foods, Inc. is an American manufacturer of potato chips, based in Salem, Oregon, United States, with a European and Middle East headquarters in Norwich, United Kingdom. As of 2006 they were the largest natural potato chip brand in the U.S. Kettle Foods, Inc.
Producers and vendors had big vats (ie, kettles) of heated oil in which batch after batch of potato slices were fried. Potato chips you make in a pot on your stove at home are technically kettle chips, too!
Kettle Brand Sea Salt Chips are the OG of all kettle chips. Cut thick and dusted with just the right amount of sea salt they've been looking like a snack since the beginning of snacks. Ingredients: Potatoes, Safflower and or/Sunflower and/or Canola Oil, Sea Salt.
While regular chips are fried on a conveyer belt through a continuous process, kettle chips are dunked in the fryer in individual batches. That means that the fryer oil cools down with every batch so it takes longer to fry the chips. That's why kettle chips are crunchier clusters of flavor.
The Oxford Dictionary of English cites the origin of 'kettle': “Old English cetel, cietel, of Germanic origin, from Latin catillus, diminutive of catinus 'deep container for cooking or serving food'.”
PepsiCo
The brand is also referred to as Frito-Lay because both Lay's and Fritos are brands sold by the Frito-Lay company, which has been a wholly owned subsidiary of PepsiCo since 1965.
Producers and vendors had big vats (ie, kettles) of heated oil in which batch after batch of potato slices were fried. Potato chips you make in a pot on your stove at home are technically kettle chips, too!
The business that would later become Kettle Brand chips began in 1978 in Salem, Oregon. The brand's founder, Cameron Healy, was a food entrepreneur and started with a borrowed van selling cheese. He convinced a Seattle-area cheese maker to let him sell their natural cheese around the Northwest to natural food stores.
The term “kettle cooked” doesn't mean a chip is healthy - just the opposite, in fact. It refers to chips that are continuously tossed with oil as they cook, says Ali. That tends to make them crispier but also higher in unhealthy fat.