HUMIRA is not a company, but rather a brand name for a medication used to treat various autoimmune conditions, including psoriasis. The company behind HUMIRA is AbbVie Inc., a renowned pharmaceutical...
HUMIRA is a prescription medication that is used to treat several chronic health conditions, including Crohn's disease, rheumatoid arthritis, and psoriasis. To promote the benefits of their product, HUMIRA released a TV spot titled 'Keep Going'.
The ad opens with a young woman standing in front of a plain white background, discussing the struggles of living with psoriasis. She speaks about how the condition can limit one's ability to do things that other people take for granted, like wearing a short-sleeved shirt or going to the beach. However, she quickly asserts that HUMIRA has allowed her to take control of her life and regain her confidence.
As the ad progresses, we see several individuals who use HUMIRA. We see them living their lives to the fullest, participating in activities like dance classes, hiking, and playing with their children. Each individual speaks about the challenges they faced before using HUMIRA and how the medication has helped them keep going.
Throughout the ad, the narrator urges viewers who are struggling with chronic conditions to "keep going" and not to give up hope. They encourage those watching to talk to their doctors and see if HUMIRA could be right for them.
Overall, the HUMIRA TV spot 'Keep Going' is a heartfelt and uplifting ad that highlights the benefits of the medication and offers hope to those who are struggling with chronic conditions. It is a great example of how pharmaceutical companies can use advertising to promote their products in a respectful and empowering way.
HUMIRA TV commercial - Keep Going produced for HUMIRA [Psoriasis] was first shown on television on September 9, 2018.
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