What the Frito Lay TV commercial - 2022 FIFA World Cup: Football or Soccer is about.
In 2022, the FIFA World Cup stirred up excitement all over the world as people geared up to cheer on their favorite teams and players. Frito Lay, the renowned snacks brand, didn't miss out on the opportunity to capitalize on this spirited atmosphere.
In their latest TV spot titled '2022 FIFA World Cup: Football or Soccer,' Frito Lay roped in soccer legend Mia Hamm to feature in the commercial. Hamm, who is regarded as one of the greatest female soccer players of all time, is seen sitting on a couch, surrounded by a group of people who are engaged in a spirited debate on whether it's called soccer or football.
As the argument reaches its peak, Hamm interjects with a witty comment, explaining that although it's called football everywhere else in the world, the United States are the only ones who use soccer as the term, to begin with. She then proceeds to dig into a packet of Frito Lay chips, taking a bite and relishing the crunchiness while continuing to watch the game.
The commercial effectively captures the brand's lighthearted approach while also showcasing the exhilaration that comes with the FIFA World cup events. Hamm's presence in the commercial, too, reinforces the brand's dedication to incorporating sports, and athletes in their marketing efforts.
Overall, the Frito Lay TV spot proved to be a fun, engaging, and memorable ode to the passion and enthusiasm that surrounds the FIFA World Cup.
Frito Lay TV commercial - 2022 FIFA World Cup: Football or Soccer produced for
Frito Lay
was first shown on television on November 14, 2022.
Frequently Asked Questions about frito lay tv spot, '2022 fifa world cup: football or soccer' featuring mia hamm
Frito-Lay's campaign includes a new TV commercial, "Taste of Greatness," that brings together current women's soccer stars and past icons, including Mia Hamm, Carli Lloyd, Abby Wambach, Brandi Chastain, Mallory Swanson, Briana Scurry, Marta Vieira da Silva, Christine Sinclair, Julie Ertz and Crystal Dunn, to build ...
The TV spot uses avatars of some of the best women players of all time – mostly members of the U.S. team, including Mallory Swanson, along with Marta Vieira da Silva, from Brazil, who's widely considered the GOAT of female soccer, and Canada's squad leader Christine Sinclair.
As the Official USA Snack of the tournament, the agreement includes Lay's®, Doritos®, Cheetos®, Cracker Jill®, Tostitos®, Ruffles® and PopCorners®, as well as Quaker® hot breakfast cereals, Quaker® grain-based cereal bars, Quaker® rice snacks and Gamesa cookies and crackers.
It took place in Qatar from 20 November to 18 December 2022, after the country was awarded the hosting rights in 2010. It was the first World Cup to be held in the Arab world and Muslim world, and the second held entirely in Asia after the 2002 tournament in South Korea and Japan.
Lays' “Taste of Greatness” uses a mother explaining the World Cup to her daughter as an opportunity to stage an animated tabletop match, where potato chips transform into past and present greats from Mia Hamm to Brandi Chastain – helpfully labeled for fellow newbies.
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The FIFA World Cup, often simply called the World Cup, is an international association football competition between the senior men's national teams of the members of the Fédération Internationale de Football Association (FIFA), the sport's global governing body.
Teams out of the World Cup: Every nation eliminated
A total of 16 teams were eliminated after the group stage, and another eight were knocked out in the Round of 16. The group stage closed on Friday, Dec. 2, and the Round of 16 was completed on Dec. 6, with the quarterfinals wrapping up in two days on Dec.
Recent News. 2022 FIFA World Cup, international football (soccer) tournament that took place in Qatar from November 20 to December 18, 2022, and was contested by the men's national teams of 32 countries. Argentina won its third World Cup victory in the tournament after defeating France in the final match.
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Former NFL stars Dan Marino, Jerry Rice, Randy Moss and Emmitt Smith are all featured in the promo.