What the The General TV commercial - Barbecue is about.

The General Insurance has released a new TV commercial called 'Barbecue,' and it features a group of people enjoying their time at a backyard barbecue until a car crashes through the fence and narrowly misses them all. The driver, wearing a chicken suit head, gets out of the car and tries to flee the scene.

Suddenly, Shaquille O'Neal, The General's spokesperson, arrives on the scene to save the day. He steps out of his white General-branded vehicle, walks over, and hands the victim his card. The victim is relieved that he has car insurance but is also surprised to see the spokesperson, Shaq.

The General TV spot 'Barbecue' is quick and thrilling, with an unexpected twist, ending with the campaign slogan: "For a great low rate you can get online, go to The General and save some time!"

The commercial is designed to capture the viewer's attention instantly with scenes of a typical family barbecue before transitioning to the unexpected drama of the car crash. With Shaq's presence, the emphasis is on being insured, and the ad's message is clear: be prepared for the unexpected with The General. Overall, it's a well-executed commercial that conveys a strong message about the importance of car insurance.

The General TV commercial - Barbecue produced for The General was first shown on television on July 7, 2013.