What the 7UP Ten TV commercial - If is about.

7UP Ten's TV spot 'If' is a marketing campaign focused on the idea of having it all - the taste of a sweet, flavorful soda without the calories and sugar. The commercial opens with a wide shot of a beach and an old man standing in the distance. As the camera pans towards him, we see him staring out into the vast ocean, lost in thought.

The simple yet moving background track starts playing, setting the tone of the ad and drawing the viewer into the scene. In a voice-over, the narrator asks if we want everything or if we are willing to settle for half. He then goes on to explain that 7UP Ten can give us everything we crave in a soda without the guilt and excess calories.

As the camera cuts to a group of young people walking down the beach, we see a woman taking a sip of the soda from a red, white, and green-striped can. She looks surprised and delighted by the taste but then looks back down at the can to double-check the calorie count.

The commercial closes with the group of young people approaching the old man, and the woman who tasted the soda earlier hands him the can before they walk away. The old man takes a sip and smiles broadly. The final shot is of the empty can of 7UP Ten spinning in the sand, and the 'If.' tagline appears on the screen.

Overall, the 'If' campaign is a clever and effective way to promote 7UP Ten. By asking viewers to consider what they really want from their soda and offering a healthier alternative, the ad is memorable and instills a sense of guilt-free indulgence. It's a great advertisement that is sure to stick in the minds of consumers who are looking for a tasty, refreshing drink without the added calories.

7UP Ten TV commercial - If produced for 7UP was first shown on television on January 26, 2014.