Coca-Cola is a multinational beverage corporation that was founded in 1886 by John Pemberton in Atlanta, Georgia. The company's signature product is its namesake cola, Coke, which has become a globall...
The Coca-Cola 2013 Super Bowl TV Spot, 'The Chase' is a thrilling and exciting commercial that tells a story of three groups of people all racing towards the finish line to win a refreshing bottle of Coca-Cola. The commercial starts with a group of cowboys, followed by a busload of showgirls and ends with a group of biker gangs. The chase takes them through a desert, hilly terrain and a city as they all do whatever it takes to get to the finish line.
As they reach the finish line, they all grab the Coca-Cola bottle and open it to take a refreshing sip. Suddenly, they realize that the bottle is empty and they are left standing there in disbelief. It then cuts to a young man on a hillside watching the whole thing through his binoculars. He then takes a sip from his own Coca-Cola bottle and utters the catchphrase, "For everyone who's been waiting."
The commercial was an instant hit and received a lot of praise for its humor, creativity, and message of unity. Coca-Cola has always been known for creating commercials that evoke emotions and bring people together, and this commercial was no exception. Through humor and storytelling, it conveyed the message that Coca-Cola is for everyone, regardless of race, gender, or status.
Overall, 'The Chase' was a successful advertisement that showcased Coca-Cola's brand values and proved to be a memorable and highly entertaining commercial of its time.
Coca-Cola 2013 Super Bowl TV commercial - The Chase produced for Coca-Cola was first shown on television on February 2, 2013.
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