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Advertisers of the Coca-Cola 2013 Super Bowl TV Spot, 'The Chase'

Coca-Cola 2013 Super Bowl TV commercial - The Chase
Coca-Cola

Coca-Cola is a multinational beverage corporation that was founded in 1886 by John Pemberton in Atlanta, Georgia. The company's signature product is its namesake cola, Coke, which has become a globall...

What the Coca-Cola 2013 Super Bowl TV commercial - The Chase is about.

Coca-Cola 2013 Super Bowl TV commercial - The Chase

The Coca-Cola 2013 Super Bowl TV Spot, 'The Chase' is a thrilling and exciting commercial that tells a story of three groups of people all racing towards the finish line to win a refreshing bottle of Coca-Cola. The commercial starts with a group of cowboys, followed by a busload of showgirls and ends with a group of biker gangs. The chase takes them through a desert, hilly terrain and a city as they all do whatever it takes to get to the finish line.

As they reach the finish line, they all grab the Coca-Cola bottle and open it to take a refreshing sip. Suddenly, they realize that the bottle is empty and they are left standing there in disbelief. It then cuts to a young man on a hillside watching the whole thing through his binoculars. He then takes a sip from his own Coca-Cola bottle and utters the catchphrase, "For everyone who's been waiting."

The commercial was an instant hit and received a lot of praise for its humor, creativity, and message of unity. Coca-Cola has always been known for creating commercials that evoke emotions and bring people together, and this commercial was no exception. Through humor and storytelling, it conveyed the message that Coca-Cola is for everyone, regardless of race, gender, or status.

Overall, 'The Chase' was a successful advertisement that showcased Coca-Cola's brand values and proved to be a memorable and highly entertaining commercial of its time.

Coca-Cola 2013 Super Bowl TV commercial - The Chase produced for Coca-Cola was first shown on television on February 2, 2013.

Frequently Asked Questions about coca-cola 2013 super bowl tv spot, 'the chase'

With more than 79k mentions during the game, Coinbase's ad was mentioned on social more than any other ad during the 2022 Super Bowl. This ad simply featured a floating QR code that was reminiscent of an old screensaver.

In a statement, Coca-Cola said staying out of the Super Bowl leaves it more room to focus on the sports sponsorships it already has in place over the next several weeks. The brand has set up Coke Zero Sugar for NCAA March Madness, as well as marketing activations surrounding Nascar's Daytona 500 auto race on Feb. 20.

Hey Kid, Catch! "Hey Kid, Catch!" is a television commercial for Coca-Cola starring Pittsburgh Steelers defensive tackle "Mean" Joe Greene. The commercial debuted on October 1, 1979, and was re-aired multiple times, most notably during Super Bowl XIV in 1980.

Budweiser – ($470 million, 54 Super Bowls) Pepsi – ($320 million, 35) Coca-Cola – ($202 million, 29) Hyundai – ($169 million, 12)

The 25 best Super Bowl commercials of all time

  • Apple – 1984 (1984)
  • Snickers – Betty White (2010)
  • Amazon – Alexa Loses Her Voice (2018)
  • Always – #LikeaGirl (2015)
  • Wendy's – Where's The Beef (1984)
  • Pepsi – Cindy Crawford (1992)
  • Coca Cola – Hey Kid, Catch (1980)
  • Tide – It's A Tide Ad (2018)

Advertisers think it's worth it. Audience data proves that people watch the Super Bowl - it is the biggest American event in television every year. The companies who buy the time testify that Super Bowl ads produce revenue and sales.

This means that if Coca-Cola does not advertise consistently, it will lose market share to other large competitors like PepsiCo (PEP) - it is even more important as consumers turn away from sugary drinks due to health concerns, leaving soft drink brands to amplify their creativity to stay in front of consumers.

Coca-Cola, for example, “paused” its global advertising efforts during the worst of the pandemic months.

Backer wrote the line "I'd like to buy the world a Coke" on a napkin and shared it with British hit songwriters Cook and Roger Greenaway. The melody was derived from a previous jingle by Cook and Greenaway, originally called "True Love and Apple Pie" that was recorded in 1971 by Susan Shirley.

"I'd Like to Buy the World a Coke" was released in the U.S. in July 1971 and immediately struck a responsive chord. The Coca-Cola Company and its bottlers received more than 100,000 letters about the commercial. Many listeners called radio stations begging to hear it.

Much of Coca-Cola's advertising success comes from the way they present their brand. Instead of focusing on the actual product, they emphasize the feeling and camaraderie of making the brand part of one's identity.

I'd Like to Buy the World a Coke (1971) And creating one of the most famous commercials ever. The ad centers around the now iconic soundtrack, “I'd like to buy the world a Coke”, sung on a hilltop in Italy by a group of people from every corner of the world.

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Agenices

Agenices of the Coca-Cola 2013 Super Bowl TV Spot, 'The Chase'

Coca-Cola 2013 Super Bowl TV commercial - The Chase
360i

360i is a digital marketing agency that specializes in creating innovative solutions to help brands connect with their target audience. Founded in 1998, the company has grown to become one of the most...

Coca-Cola 2013 Super Bowl TV commercial - The Chase
Hungry Man

Hungry Man is a well-known production company that has been in the business of making commercials, music videos, and films for over two decades. The company was founded in 1997 by Hank Perlman and Bry...

Coca-Cola 2013 Super Bowl TV commercial - The Chase
Universal McCann (UM)

Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...

Coca-Cola 2013 Super Bowl TV commercial - The Chase
Wieden+Kennedy

Wieden+Kennedy is a globally renowned creative advertising agency with its headquarters in Portland, Oregon. The company was founded in 1982 by two individuals by the name Dan Wieden and David Kennedy...

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Coca-Cola
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