Maker's Mark is a well-known bourbon whiskey brand produced in Loretto, Kentucky. The company is owned by Beam Suntory, a leading spirits company. Maker's Mark is particularly renowned for its handma...
Maker's Mark is one of the most iconic brands in the world of bourbon and is well-known for its traditional approach to crafting its products. The Maker's Mark TV Spot, 'Discovery: Handmade,' provides viewers with a deeper insight into the company's time-honored methods.
The ad opens with a panoramic view of the Maker's Mark distillery nestled in the rolling hills of Kentucky. As the camera zooms in, a voiceover describes the company's adherence to their traditional techniques - from hand-cutting the grains to hand-dipping each bottle in wax. This narration is accompanied by stunning shots of the distillery, highlighting its picturesque location and its workers' skilled craftsmanship.
Throughout the commercial, the voiceover emphasizes the importance of Maker's Mark's handmade process in producing a high-quality product. The audience watches as the workers painstakingly roll out dough for the company's unique mashbill, stir the fermenting mash, and check the stills' temperature to ensure consistency.
Additionally, the commercial provides a glimpse into the brand's inventive streak, highlighting the creation of the 46th recipe and explaining how the team tried different seasoned oak barrels to find the perfect balance of flavors. This experimentation shows the company's passion for their craft and their drive to push the boundaries while still honoring tradition.
The ad concludes by emphasizing that Maker's Mark believes in doing what's right for the product and not cutting corners. This message encapsulates the company's values of authenticity, craftsmanship, and quality.
Overall, the Maker's Mark TV Spot, 'Discovery: Handmade,' is a testament to Maker's Mark's unwavering dedication to their unique and traditional approach to the bourbon-making process. By showcasing the time, effort, and care that go into every batch of Maker's Mark, this commercial successfully positions the brand as a symbol of excellence in the world of spirits.
Makers Mark TV commercial - Discovery: Handmade produced for Maker's Mark was first shown on television on June 13, 2019.
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