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Makers Mark TV commercial - Discovery: Handmade
Maker's Mark

Maker's Mark is a well-known bourbon whiskey brand produced in Loretto, Kentucky. The company is owned by Beam Suntory, a leading spirits company. Maker's Mark is particularly renowned for its handma...

What the Makers Mark TV commercial - Discovery: Handmade is about.

Makers Mark TV commercial - Discovery: Handmade

Maker's Mark is one of the most iconic brands in the world of bourbon and is well-known for its traditional approach to crafting its products. The Maker's Mark TV Spot, 'Discovery: Handmade,' provides viewers with a deeper insight into the company's time-honored methods.

The ad opens with a panoramic view of the Maker's Mark distillery nestled in the rolling hills of Kentucky. As the camera zooms in, a voiceover describes the company's adherence to their traditional techniques - from hand-cutting the grains to hand-dipping each bottle in wax. This narration is accompanied by stunning shots of the distillery, highlighting its picturesque location and its workers' skilled craftsmanship.

Throughout the commercial, the voiceover emphasizes the importance of Maker's Mark's handmade process in producing a high-quality product. The audience watches as the workers painstakingly roll out dough for the company's unique mashbill, stir the fermenting mash, and check the stills' temperature to ensure consistency.

Additionally, the commercial provides a glimpse into the brand's inventive streak, highlighting the creation of the 46th recipe and explaining how the team tried different seasoned oak barrels to find the perfect balance of flavors. This experimentation shows the company's passion for their craft and their drive to push the boundaries while still honoring tradition.

The ad concludes by emphasizing that Maker's Mark believes in doing what's right for the product and not cutting corners. This message encapsulates the company's values of authenticity, craftsmanship, and quality.

Overall, the Maker's Mark TV Spot, 'Discovery: Handmade,' is a testament to Maker's Mark's unwavering dedication to their unique and traditional approach to the bourbon-making process. By showcasing the time, effort, and care that go into every batch of Maker's Mark, this commercial successfully positions the brand as a symbol of excellence in the world of spirits.

Makers Mark TV commercial - Discovery: Handmade produced for Maker's Mark was first shown on television on June 13, 2019.

Frequently Asked Questions about maker's mark tv spot, 'discovery: handmade'

Maker's Mark Original | Handmade Kentucky Bourbon Whisky | Maker's Mark.

Never bitter or sharp, Maker's Mark® is made with soft red winter wheat instead of the usual rye, for a one-of-a-kind, full-flavored bourbon that's smooth and balanced. Bill found his ideal mash bill in the kitchen, cleverly testing mash bills through bread in order to quickly test recipes without distilling and aging.

Credit: Maker's Mark / facebook.com. And so, as a celebration of spirits being handmade by makers, the bourbon became merely “Maker's Mark.” The S in the logo is a subtle nod to the Samuels family legacy. Samuels Sr. is a fourth-generation distiller, so the Roman numerals “IV” represent his lineage.

FLAVORFUL WHISKY CRAFTED SUSTAINABLY. Maker's Mark® is committed to shaping the future of bourbon through innovation and investment for the better of people and planet.

Mashing. The mash bill of Maker's Mark is made of 70% corn, 16% soft winter wheat and 14% malted barley. There are two specialities about this mash bill.

Maker's Mark is a small-batch bourbon whiskey produced in Loretto, Kentucky, by Beam Suntory.

Maker's Mark is a small-batch bourbon whiskey produced in Loretto, Kentucky, by Beam Suntory. It is bottled at 90 U.S. proof (45% alcohol by volume) and sold in squarish bottles sealed with red wax. The distillery offers tours, and is part of the American Whiskey Trail and the Kentucky Bourbon Trail.

Beam Suntory, Inc. The Maker's Mark Distillery is the sixth largest bourbon distillery in the world and is located in Loretto, Kentucky and produces 16 brands, labels and variations of Bourbon. Maker's Mark is owned by Beam Suntory, Inc.

Maker's Mark is Maker's Mark's most widely sold and popular product. It's probably the world's best selling wheated bourbon too, found in nearly every store that sells bourbon…the opposite of Buffalo Trace's Weller Special Reserve.

A brand mission statement clearly communicates a brand's purpose, objectives and how it plans to serve its audience. It is action-oriented and gives readers an idea of what your business does and what impact it wants to make. This statement may shift over time as the company grows and redefines its goals.

While your vision explains where your business is going, and your mission talks about what you're doing to get there, your values are all about how you're going to operate and act along the way. For example, Patagonia's brand values are: Build the best product. Cause no unnecessary harm.

Loretto, Ky Where is Maker's Mark bourbon made? Maker's Mark bourbon is made at 3355 Burks Spring Road in Loretto, Ky. Who owns Maker's Mark Distillery? Maker's Mark Distillery was founded by the Samuels family and is currently owned by Beam Suntory.

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Agenices of the Maker's Mark TV Spot, 'Discovery: Handmade'

Makers Mark TV commercial - Discovery: Handmade
Starcom

Starcom is a world-renowned media communications agency that specializes in harnessing the power of media , technology, and data to create engaging and effective advertising campaigns. The company was...

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Maker's Mark Whisky
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