What the OnDeck TV commercial - A Better Way is about.
OnDeck is a popular online lender that provides loans to small business owners. The company has recently released a TV spot called 'A Better Way' to promote their services. The ad highlights the issues small business owners face when trying to get a loan from traditional lenders, such as long waiting times and complicated approval processes.
In the spot, OnDeck invites viewers to take a better route. They showcase the company's fast and easy loan application process, emphasizing their ability to provide small business loans in as little as 24 hours. According to the ad, OnDeck is a great option for those who need fast access to funding to keep their business moving forward.
The TV spot is visually stunning, using bright and energetic colors to convey a sense of positivity and ease. The ad urges business owners to think about their future by taking advantage of OnDeck's services. Their goal is to show that there is a better way to secure the funding necessary to keep businesses profitable and successful.
Overall, OnDeck's 'A Better Way' TV spot is a great example of how companies can use creative messaging to showcase their services and appeal to their target audience. By focusing on the challenges small business owners face and offering a solution, OnDeck seems poised to increase their customer base and successfully stand out in the lending industry.
OnDeck TV commercial - A Better Way produced for
OnDeck
was first shown on television on September 7, 2022.
Frequently Asked Questions about ondeck tv spot, 'a better way'
A TV spot is like an advert you see on television for services or products. It has a story, actors and a message and it aims to convince the viewer of the benefits of the product or service the advertiser is promoting.
Radio advertising provides several benefits to brands: The ability to target your audience. Radio offers the opportunity to pinpoint your perfect audience and target your sales approach solely to them. For instance, you can choose a station that caters to a certain age group, giving your marketing dollars real power.
But despite this diversity, TV advertising remains one of the top ways for a business to cut through the clutter, reach a large local audience, build credibility, create brand awareness, get phones ringing, and get people visiting your website and store.
One of the main advantages of advertising on television is the ability to reach a huge audience during a widely viewed program. Take sports events like the Super Bowl, for example; for companies with major advertising budgets, a single well-timed ad has the potential to reach millions of viewers at the same time.
The Advantages of TV Advertising
- TV Advertising builds trust.
- Advertising boosts sales.
- Adverts on TV are full screen, not fighting for screen space.
- TV reaches a vast audience.
- TV advertising results can be tracked.
- Small brands can get into TV advertising on digital channels.
- TV adverts benefit from second-screening.
Unlike other channels, a single TV ad will end up reaching a larger audience. And since consumers usually trust television more than other media, the investment is justified. Consumers also see TV ads more than any other media. This is why it leads to higher performance, while also building confidence in your brand.
The Advantages of using TV Advertising Reach a Larger Audience Simply put, not other kind of media allows you to reach as many people with a single advertisement - TV Advertising is incredible at reaching large audiences with frequency, quickly.
Large audiences, trustworthy content to align with, high recall, emotional connections, extended reach, and opportunities to create more than just a regular commercial are just a few of the factors that make TV advertising so effective.
It is easier to send important messages or information to rural areas via radio than via television, as it is readily available in rural due to its accessibility and thriftiness.
Marketing efforts that include TV, therefore, continue to provide greater levels of success with KPIs (based on new accounts and sales) than any other advertising efforts. TV advertising produces four times the return on investment than digital advertising does, according to MarketShare's 2015 data.
- Reaches The Audience At The Time They Are Most Attentive:
- Offers High Credibility:
- Gives Your Brand/ Business A Visual Personality:
- TV Advertisements Are Simple To Analyze:
- There Is No Guarantee Of The Audience Watching It:
- TV Advertising Is Costly:
Targeting Capabilities: Subsequently, TV and digital ads reach different audiences. TV ads reach a broad audience across various geographic locations, while digital ads have more targeting capabilities for optimized messaging.
