What the Viacord TV commercial is about.

Viacord is a cord blood banking company that offers families the opportunity to store their newborn baby's cord blood for future medical use. The Viacord TV spot is a commercial that promotes the benefits of the company's services to expecting parents.

The commercial begins with a heartwarming shot of a newborn baby being cradled in its mother's arms. A voiceover explains that the umbilical cord contains powerful stem cells that can be used to treat a variety of illnesses and diseases. The camera then shows parents holding their baby while a Viacord representative explains the company's cord blood banking service.

Throughout the commercial, the focus is on the importance of taking action early in order to secure a healthy future for the baby. The message is clear and straightforward: by storing the baby's cord blood, parents are taking a proactive step towards protecting their child's health and well-being.

The Viacord TV spot is effective because it speaks directly to parents' desire to do everything in their power to give their child the best possible start in life. It offers a compelling solution to a common concern among new parents, and the emotional connection between parents and their children is reinforced through the use of visuals and music.

Overall, the Viacord TV spot is a persuasive and informative advertisement that successfully conveys the value of cord blood banking to parents who want to ensure their child's healthy future.

Viacord TV commercial produced for Viacord was first shown on television on June 4, 2013.