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Gilead TV commercial - Blind Angels
Gilead

Overview of GileadGilead Sciences, Inc. is a research-based biopharmaceutical company that aims to develop innovative therapies to treat and prevent life-threatening diseases with unmet medical needs....

What the Gilead TV commercial - Blind Angels is about.

Gilead TV commercial - Blind Angels

The Gilead TV spot titled 'Blind Angels' is a poignant and emotive portrayal of the struggles that people living with idiopathic pulmonary fibrosis (IPF) face on a daily basis. The spot features a group of individuals who are living with IPF, and it highlights the fact that this condition often goes unnoticed and untreated by the general public.

In the ad, the people living with IPF are represented as "angels," wearing white attire and appearing to float peacefully in a beautiful, serene outdoor setting. However, this idyllic scene contrasts sharply with the harsh reality of their lives.

The video depicts the difficulties that individuals with IPF face, highlighting that even though they may appear to be healthy on the outside, their lung function is severely diminished, and they must struggle to perform everyday tasks. This includes even simple tasks such as walking up a flight of stairs or taking a gentle walk outdoors. The ad showcases how the disease can impact the sufferers' lives and how they must adapt to manage the condition's debilitating effects.

The video also emphasizes the point that IPF is a progressive disease, which means that it gets worse over time, and there is currently no known cure. It encourages people to take action, urging them to learn more about the disease and to take steps to help support its prevention and cure. The TV spot is an important reminder of the struggles that people with IPF face, and it encourages the public to come together to help fight the disease and support those living with it.

Gilead TV commercial - Blind Angels produced for Gilead was first shown on television on July 26, 2022.

Frequently Asked Questions about gilead tv spot, 'blind angels'

In a new 60-second commercial launched just before Christmas and sponsored by HIV and AIDS drug maker Gilead, we see American actor, Tony Award winner and HIV patient André De Shields sitting directly in front of the camera saying simply: “HIV is not crime.”

Gilead is a strict, totalitarian regime that bases its laws and customs around only a very literal, fundamentalist interpretation of the Christian Bible.

The daughters of Gilead, as they are commonly referred to by the government, are supposed to learn obedience, modesty, and responsibility. Once they have had their first menstrual cycle, they are declared women and are married off to soldiers who have recently returned from the battlefront.

Gilead isn't just a work of total imagination - there's precedence for that world. It may not mirror the United States in its current form, but its structure and customs do mirror aspects of 17th century New England Puritanism and dictatorships seen in different eras across the globe.

The name of the country, Gilead, is taken from the Bible, as is the concept of handmaids as bearers of children in substitution for wives of patriarchs. Most notable is Hagar, handmaid of Sarah, the wife of Abraham.

The Angels are the most skilled soldiers in Gilead's military. They fight against what is left of the United States. Gilead wishes to expand its territory further west, but the remaining residents of the United States refuse to give up their land and submit to...

As revealed in the season 1 episode "A Woman's Place," inorganic farming and radioactivity are to blame for declining fertility. But fear not: Gilead has a solution for our sick, sick planet, too.

The Bible records that in ancient times there came from Gilead, beyond the Jordan, a substance used to heal and soothe. It came, perhaps, from a tree or shrub, and was a major commodity of trade in the ancient world. It was known as the Balm of Gilead. That name became symbolic for the power to soothe and heal.

To discover, develop and deliver innovative therapeutics for people with life-threatening diseases.

In The Handmaid's Tale, religion is one of the two main means of control used by the regime. In fact, the entire society is built upon a warped form of Christianity where the scriptures of the Bible are used to find precedents for laws and regulations that the regime has created.

The persecution of women in Gilead is partially inspired by a real-life "witch." Atwood has made no secret that "The Handmaid's Tale" takes inspiration from the Salem witch trials and the demonizing, threatening, and even killing of innocent women that took place during that time.

In the show, there's a black Commander who got his wife pregnant. And the novel mentions that very few lucky wives of commanders get pregnant. (Albeit it is mentioned that some wives, like the handmaids, resort to other men). So, it seems to be that married couples are allowed sex.

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Agenices

Agenices of the Gilead TV Spot, 'Blind Angels'

Gilead TV commercial - Blind Angels
Horizon Media, Inc.

Horizon Media, Inc. is a leading media agency headquartered in New York City. Founded in 1989 by Bill Koenigsberg, the agency has grown to become one of the largest independent media agencies in the w...

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