Chili's is a popular American casual dining restaurant chain that specializes in Tex-Mex cuisine. The company was founded in 1975 by Larry Lavine in Dallas, Texas. Since then, it has grown to become o...
Chili's, the popular American restaurant chain, recently launched a TV spot for its 3 for $10 lunch combo deal, titled 'Lunch With Your Best Friend'. The commercial features two women catching up over lunch, with one of them calling the other her 'best friend'. The tagline '3 for $10, Lunch with Your Best Friend' is highlighted throughout the ad as the women enjoy their meals.
The spot emphasizes Chili's focus on casual dining and quality food at an affordable price point. The 3 for $10 lunch combo deal features an entrée, non-alcoholic beverage, and a starter such as a salad, soup, or chips & salsa. This value-focused offer caters to customers who are looking for an affordable and satisfying lunch option.
The commercial is lighthearted and relatable, with the two friends enjoying their meals while chatting and laughing together. It's a clever tactic to position the 3 for $10 combo deal as a social experience, appealing to consumers who are eager to reconnect with friends after a long period of social distancing and isolation.
Overall, Chili's 'Lunch With Your Best Friend' TV spot effectively communicates the value proposition of the 3 for $10 lunch combo deal while creating an emotional connection with its target audience. The spot aligns with Chili's mission to provide a fun, casual, and affordable dining experience with friends and family.
Chilis 3 for $10 TV commercial - Lunch With Your Best Friend produced for Chili's was first shown on television on May 6, 2019.
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