GEICO TV commercial - Countdown: Its What You Do
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Advertisers of the GEICO TV Spot, 'Countdown: It's What You Do' Featuring Europe
GEICO
What is GEICO?GEICO (Government Employees Insurance Company) is an American auto insurance company headquartered in Chevy Chase, Maryland. It was founded in 1936 by Leo Goodwin Sr. and his wife Lillia...
What the GEICO TV commercial - Countdown: Its What You Do is about.
In this GEICO TV spot, entitled 'Countdown: It's What You Do', we are transported to a retro 1980s-themed ski resort where a group of skiers are seen getting ready to hit the slopes. As the camera zooms in on a handsome man in a vibrant blue and yellow ski suit, we see him start to belt out the opening lines to the hit song, "The Final Countdown" by Europe, much to the surprise of his fellow skiers and the employees of the resort.
As the catchy tune continues to play, the other skiers also join in, singing along at the top of their lungs while making their way down the slopes. We see various people skiing down the slopes while singing the iconic song, including children, ski patrol, and even a woman in a fur coat who undoubtedly stands out in the crowd.
Throughout the entire spot, we see multiple cutaways to GEICO's very own gecko, who looks on with a big grin as he watches the ski scene unfold. The commercial ends with the line "15 minutes could save you 15% or more on car insurance," which is delivered by none other than the gecko himself.
Overall, this creative and entertaining commercial showcases GEICO's fun, playful approach to their brand messaging. It's a lighthearted yet effective reminder that GEICO can make life's mundane tasks, like getting car insurance, a little more fun and enjoyable.
GEICO TV commercial - Countdown: Its What You Do produced for GEICO was first shown on television on September 9, 2015.
Song from commercial GEICO TV Spot, 'Countdown: It's What You Do' Featuring Europe
"The Final Countdown" is a song by the Swedish rock band Europe )), released in 1986. It was written by the band's lead vocalist Joey Tempest and became one of their most successful and iconic songs. The song is known for its catchy keyboard riff and powerful vocals.
Musical Style and Composition: "The Final Countdown" is a melodic rock song that incorporates elements of hard rock and glam metal. It features prominent keyboards, guitar solos, and strong vocal performances. The song's composition showcases Europe's ability to create memorable hooks and anthemic choruses.
Lyrics and Meaning: The lyrics of "The Final Countdown" are both apocalyptic and optimistic. The song describes a journey into space, heading for Venus, while leaving Earth behind. The lyrics convey a sense of adventure and exploration, as well as a feeling of anticipation and excitement for the unknown.
The chorus of the song repeats the phrase "It's the final countdown" and serves as a rallying cry. The lyrics suggest that the journey being undertaken is significant and that there is a sense of urgency and importance attached to it.
Commercial Success and Impact: "The Final Countdown" was a massive commercial success for Europe. It reached the top of the charts in several countries, including the United Kingdom, Sweden, and Switzerland. The song's success helped propel Europe to international fame and solidified their status as one of the leading rock bands of the 1980s.
The song's popularity has endured over the years and it has become an anthem for sports events, graduation ceremonies, and other celebratory occasions. Its catchy melody and memorable lyrics have made it a staple of classic rock radio and a beloved song among fans of the genre.
Album and Legacy: "The Final Countdown" is the title track of Europe's third studio album , also called "The Final Countdown," released in 1986. The album was a commercial success, reaching high chart positions in multiple countries and selling millions of copies worldwide. It features a mix of hard rock and melodic rock songs, showcasing Europe's musical versatility.
The song remains Europe's most recognizable and iconic track, and it continues to be performed live at their concerts. "The Final Countdown" has become a symbol of 1980s rock music and is often regarded as one of the greatest rock anthems of all time.
Conclusion: "The Final Countdown" by Europe is a melodic rock song that achieved massive commercial success and has become an enduring classic. Its catchy keyboard riff, powerful vocals, and memorable lyrics have made it a beloved song among fans of rock music. It continues to be a significant part of Europe's legacy and is recognized as one of the iconic songs of the 1980s.
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Horizon Media, Inc.
Horizon Media, Inc. is a leading media agency headquartered in New York City. Founded in 1989 by Bill Koenigsberg, the agency has grown to become one of the largest independent media agencies in the w...
The Martin Agency
The Martin Agency is a full-service advertising agency based in Richmond, Virginia, United States. The company was founded in 1965 by David Martin and has since grown to become one of the leading adve...
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