IntroductionAmerican Frozen Food Institute (AFFI) is a non-profit trade association that represents the frozen food industry in the United States. It is based in Arlington, Virginia, and was establish...
The American Frozen Foods Institute (AFFI) recently released a new TV spot, titled 'Nature's Pause Button'. The ad focuses on the convenience and benefits of frozen foods, highlighting how they can help people pause time and enjoy nature's bounty in a way that fits their busy lifestyle.
The spot opens with stunning visuals of crops being harvested and frozen, as well as people enjoying delicious frozen meals at home. The narrator explains that frozen foods are nature's pause button, allowing people to enjoy fresh ingredients year-round, without sacrificing quality or taste.
The ad also emphasizes the importance of frozen foods in reducing food waste, as they can be stored for longer periods of time without going bad. This means that people can enjoy their favorite fruits and vegetables even when they are out of season, while also reducing their environmental impact.
Overall, the AFFI's TV spot is an effective and engaging way to promote the benefits of frozen foods. By highlighting their convenience, quality, and sustainability, the ad appeals to a wide range of consumers who are looking for healthy and convenient meal options that fit their busy lifestyles.
American Frozen Foods Institute TV commercial - Natures Pause Button produced for American Frozen Foods Institute (AFFI) was first shown on television on May 12, 2014.
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