Guaranteed Rate is a prominent mortgage company that has made its mark in the industry with its innovative approach and commitment to customer satisfaction. The company was founded in 2000 by Victor C...
The Guaranteed Rate TV spot titled 'Tools' featuring Ty Pennington is a lighthearted yet informative commercial that showcases the company's innovative digital tools for homebuyers. Set in a garage, the ad opens with the unmistakable sound of power tools, punctuated by the appearance of Ty Pennington, former host of Extreme Makeover: Home Edition, and current spokesperson for Guaranteed Rate.
As Ty puts down his drill and turns to the camera, he tells viewers that homebuyers need the right tools to succeed in the competitive housing market. He then goes on to introduce Guaranteed Rate's intuitive digital tools, such as the Digital Mortgage platform, which lets homebuyers apply for a loan, lock in their rate, and track their progress from anywhere at any time.
Another tool highlighted in the ad is the cutting-edge Intuitive Loan Finder, which helps match homebuyers with loans tailored to their specific needs and goals. Ty also mentions Guaranteed Rate's unique and fast Underwriting process, which can offer a fully underwritten mortgage approval in just 24 hours.
The TV spot ends with Ty back to using his power tools, implying that homebuyers who use Guaranteed Rate's digital tools are well-equipped and confident in their search for the perfect home.
Overall, the Guaranteed Rate TV spot 'Tools' Featuring Ty Pennington effectively conveys the company's commitment to innovation and customer satisfaction through its advanced digital tools and accelerated underwriting process. The ad's playful tone and Ty's affable presence make for an engaging and memorable viewing experience.
Guaranteed Rate TV commercial - Tools produced for Guaranteed Rate was first shown on television on October 26, 2014.
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